5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 15, 2024

However, significant publications rank well where ads are typically found all over the page, which can be somewhat confusing. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. But, unless you are a major brand or publication, you’ll need to promote your content to get it seen.

How To 71

How To SEO Google Examples 71

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. However, remember that AI should not replace human-written content and creativity. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But do use it in a pitch to a morning talk show. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! Tailor your pitch to the blogger.

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Technology never sleeps! Tech tools to improve PR performance.

Tools 147

Tools Radio Data Analytics 147

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JUNE 18, 2015

Done poorly, it not only can decrease those very things but also produce public backlash. Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Want to produce more effective pitches? Focus on your niche. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Every publication—branded or editorial—has pillars. Then I create a spreadsheet where each person can fill in their pitches before we discuss. February: Freelancing.

Meeting 111

Meeting System Writing Exercises 111

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Come up with fresh content ideas. Also helpful? DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first. 66% said conferences (including virtual). The metrics comms and PR pros are tracking. Image credit: Pexels.

B2B 116

B2B Marketing Survey Software 116

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Infogram – An intuitive infographic creation tool. It is a free up to.5 5 GB and 50 columns.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Infogram – An intuitive infographic creation tool. It is a free up to.5 5 GB and 50 columns.

Data 120

Data Tools Google Examples 120

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks. Ross Hudgens, Siege Media.

Data 120

Data SEO Groups Pitching 120

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Arm Yourself with the Latest Information.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts. Transform a solid media pitch and into a blog post. Canvas previous published contributed content for evergreen pitch ideas. * * *.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Hustle and pitch. At Movoto, each team member pitched the target audience using email.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

JANUARY 19, 2015

Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Bureau of Labor Statistics. Take the time to get it right the first time – it’s the only chance you’ll have. Agency Life'

How To 48

How To Agency Writing Interviews 48

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? And surely there is some news that might be more effective pitched in video format. You should.

Infographics 98

Infographics Energy YouTube Mobile 98

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be creative with your content (including video). If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Or if a client doesn’t immediately have a tie to a hit show, get creative.

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. However, despite bigger budgets and outputs, content teams remain relatively small.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88