Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Technology never sleeps!

Tools 147

Tools Radio Data Instagram 147

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. However, remember that AI should not replace human-written content and creativity. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. Enter public relations automation tools. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. These demands are challenging; after all, you’re not a machine.

Publicity 70

Publicity Enterprise Analytics Tools 70

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Many also look for over-the-top creativity or that unique “something.”

B2B 168

B2B Video Exercises Infographics 168

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

AUGUST 21, 2014

It’s critical and, as bloggers now outnumber journalists, it’s a public relations tactic that can’t be ignored. Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. Be unique and creative to stand out. Be unique and creative to stand out.

Writing 203

Writing Blogging Pitching Content Marketing 203

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Objectives must be specific and measurable. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. However, significant publications rank well where ads are typically found all over the page, which can be somewhat confusing.

How To 71

How To SEO Google Examples 71

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Sword and the Script

MARCH 19, 2018

Thought leadership and the ability to communicate through effective stories – challenge, tension, climax and denouement – are classic elements in traditional public relations. Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter.

Survey 71

Survey Trends Communications Storytelling 71

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. If brands want consumers to view their content, they’ll have to pay…both in man-hours to produce it and to the various media channels to publicize it. When we heard the news, we wanted to find out for ourselves.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And every public relations professional should love math and, more specifically, data. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content.

Data 96

Data Privacy Infographics Measurement 96

Waxing UnLyrical

MAY 27, 2016

In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Each year we measure our success on whether YESS achieves its fundraising goal. Help a Child.” What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

MAY 20, 2017

“Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Is your agency bringing creative thinking to the table?

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s easy and it works to build reach fast. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The list is broken down by task. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The list is broken down by task. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

Study 114

Study Survey Infographics B2B 114

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? What can you recommend for creative tools and resources? What resources provide the best measurement for social media engagement? On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ).

Marketing 43

Marketing Mobile Engineering Technology 43

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71