Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 73

Industry Marketing Trade Shows Leadership 73

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Think beyond your industry. . Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 98

Media Nonprofit Pitching Analytics 98

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. You can also find a Meetup.com group that caters to industry leaders. I wouldn’t attend a strictly-journalists meetup, or it might seem fishy, but if you see that journalists are attending a given industry event, this is your chance to connect.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Cision

AUGUST 20, 2015

But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? This is your chance to ensure that those channels in your industry get your press release and publish it. Your specific industry will be the most obvious. You’ll have dozens of choices.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Why should you join industry-specific organizations (PRSSA) and/or interest-specific clubs (Accapella club, dance team, etc.)? However, those opportunities can be difficult to recognize.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. It can take time and research to unlock all the best ways to stay abreast of industry context. PR Pros are News Junkies. The same is true for PR pros.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Freshen and update them regularly with industry and category news that’s relevant to your audience. Acquire a speaking history.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Looking for a way to get your creative juices flowing? Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. Can your PR firm bring big creative ideas and execute on them? Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup.

B2B 67

B2B Trade Shows Survey Study 67

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative. Create Focused Content.

Industry 195

Industry Trade Shows Marketing Film 195

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. I think that ad tech has always been one of the early adopters of content marketing because it had to create a lot of content to just explain the industry to people.

Brand 118

Brand Branding Marketing Facebook 118

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. We are winding down “the predictions post” season where many vendors strive to show how smart they are about the industry. 2) Predictions and reaction to trends.

B2B 79

B2B Media eBook Interviews 79

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. In the future, customized content will be more important than square-feet of trade booth space. Get creative!

Automotive 70

Automotive Training Travel Meeting 70

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Case Study Course 74

Communications Conversations

NOVEMBER 11, 2015

I love the little kernels of advice I pick up from friends and colleagues in the industry. You let down a teammate at a client trade show? I want you to think creatively. Much smarter than I was when I was their age. Then again, everyone can use some advice once in a while, right? 1: Measure everything. But, I like it.

Trade Shows 60

Trade Shows Creativity Corporate Measurement 60

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative. Create Focused Content.

Industry 76

Industry Trade Shows Marketing Film 76

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere. Read on for what we saw!

Trends 78

Trends Trade Shows Banking Retail 78

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. LCI) , San Francisco, California.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. It takes a skilled marketer to know which results actually matter and to have the creativity to know what actions to take based on those. Pre-Internet, that was because print ad space was so costly. Building relationships.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Slack can also serve you as a marketing tool, as there are industry groups on Slack that you can take part in whether or not your company uses the tool. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon.

Marketing 169

Marketing Employee Content Marketing Training 169