Creativity Industry Local Trade Shows 
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Looking for an agency partner that can both bring creative ideas and.
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Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).
Sword and the Script
SEPTEMBER 4, 2018
You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent.
Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.
Deirdre Breakenridge
NOVEMBER 3, 2016
Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you helping the organization seek media coverage for their events and local fundraisers? However, those opportunities can be difficult to recognize. Benefits and/or challenges?
Communications Conversations
MARCH 29, 2019
So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall).
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