Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative. Create Focused Content.

Industry 76

Industry Trade Shows Marketing Film 76

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

The Hoyt Organization

SEPTEMBER 21, 2023

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Think beyond your industry. . Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 98

Media Nonprofit Pitching Analytics 98

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Why should you join industry-specific organizations (PRSSA) and/or interest-specific clubs (Accapella club, dance team, etc.)? However, those opportunities can be difficult to recognize.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Content is here.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? This is your chance to ensure that those channels in your industry get your press release and publish it. You’ll have dozens of choices.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Looking for a way to get your creative juices flowing? Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

FEBRUARY 27, 2018

Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 67

B2B Trade Shows Survey Study 67

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 78

B2B Media eBook Interviews 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Case Study Course 74

Communications Conversations

NOVEMBER 11, 2015

I love the little kernels of advice I pick up from friends and colleagues in the industry. ” Which, to be honest, is pretty easy for me In all seriousness, if you surround yourself with people smarter than you, I can almost guarantee you will be a successful PR/marketing counselor. You let down a teammate at a client trade show?

Trade Shows 60

Trade Shows Creativity Corporate Measurement 60