Stephen Waddington

SEPTEMBER 10, 2020

What’s your take on the industry and what are other agencies doing? Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Networking Mingle with industry titans, potential partners, and future customers. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 146

Employee Crisis Reputation Creativity 146

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. At a top PR agency , winning a new client is when the real work starts.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. At a top PR agency , winning a new client is when the real work starts.

How To 203

How To Case Study Meeting Pitching 203

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference Internal International Data 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. His first graduation was from Prague University on International Economic Relations. in Global Public Relations Changes at Sofia University.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic.

Local 109

Local Crisis Management Internal International 109

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JULY 5, 2023

We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications. Our first guest episode is with Stuart Bruce; an international PR professional and co-founder of Purposeful Relations, global advisory and consultancy firm.

Resources 62

Resources Interviews Industry Creativity 62

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Communicate the value of these solutions to the customers internal teams and executives. Qualifications.

Measurement 150

Measurement Engineering Data Content Marketing 150

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. Are you lacking measurable marketing results?

Agency 74

Agency Marketing Internal International 74

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Winning industry awards demands one of the more highly specialized type of PR writing. Am I boring you? Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

.” Citing problems with fake followers, bots, and murky business arrangements, Unilever pledged to lead an industry effort to clean up fraud and adhere to high levels of integrity and transparency in programs and ROI. And how does a brand afford the fees and measurement costs associated with a broad international campaign?

Fashion 180

Fashion Instagram Measurement YouTube 180

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Our industry is grappling with ways to improve race equality, and support, encourage and retain BAME talent.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth.

Measurement 134

Measurement Data Analytics Conference 134

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 117

Storytelling Video Strategy Analytics 117

PR in High Definition

JANUARY 26, 2021

With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry. Our industry is known for creativity but now, we need to get creative with our resources. and possibly, more cheaply.

Reputation 90

Reputation Creativity Employee Resources 90

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Get an early client check-in.

Retail 136

Retail Creativity Leadership Agency 136

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Travel Retail 118

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. Our industry is responding with a wave of new startups. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Authentic Comms | Adam Driver | April 2020.

Agency 161

Agency Meeting Crisis Energy 161

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Young professionals often enter the industry by way of student internships, post-grad internships, and entry-level positions.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. I look forward to the PRSA International Conference every year for so many reasons. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150