Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 98

Media Nonprofit Pitching Analytics 98

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Could you see this content in a printed magazine, encyclopedia, or book? Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JUNE 27, 2015

Data drives PR measurement. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Want tips on how to prepare for a social media crisis? Image: Andrew Kuznetsov ( Creative Commons ). Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Measure and benchmark the results of your campaign based on your goal. Here the results of a campaign are tracked in real time.

Media 103

Media How To Advertising Advertising 103

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Getting Pitch Perfect. of respondents chose.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture?

Agency 78

Agency Creativity Instagram Trends 78

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How do analytics drive PR strategy? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. Here I would like to mention that a brilliant example of these changes in Bulgaria is "24 hours" - the first newspaper to realize that the online language has nothing to do with the language of the print media.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Pixels (px): The term used to measure image dimension. While printed photos need a high dpi, this isn’t the case for the web.

Web 77

Web Pinterest Creativity Print 77

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Hopefully, within a year or so, I will have some insight about how to not just maintain a university blog but grow and broaden its reach as well. The answer: I didn’t do it by myself. call to social media professionals.

Blogging 60

Blogging How To Social Media Community 60

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. Analytics and data provide support to better inform clients on how to strategize to meet their goals. The data from the ads help you decide exactly what your message should be and exactly how to get it across. The proliferation of owned media. Media’s evolving landscape.

Data 120

Data Nonprofit Analytics Instagram 120

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. How does PR remain relevant in the digital age? How to refresh your PR approach?

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. How does PR remain relevant in the digital age? How to refresh your PR approach?

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. There are 25 chapters in the book. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

APRIL 26, 2018

Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. That’s hard for a major brand to measure up to. How does a nonprofit compete? Measurement: The Story Continues. And that means we have to talk about measurement. Source: FHR ).

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Learn how to regain your balance in your life. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing is set at $59/mo for the Outreach plan. Their image search tool is very similar to Google Images.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing is set at $59/mo for the Outreach plan. Their image search tool is very similar to Google Images.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! They are right and everyone else is wrong. Nowhere is this more apparent than looking at evaluation.

Education 87

Education Training Policies Crisis Management 87