Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising.

Study 140

Study Media Relations Media Measurement 140

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Melissa Agnes

JULY 17, 2014

Used in the context of physics or financial services, leverage is an appropriate industry-specific term. When it comes to business-speak, all-things innovative took a beating in 2013: The Wall Street Journal names it as one of the year’s most hated buzzwords. the first of its kind, along with being creative or inventive?

Social Media 252

Social Media Crisis Media Viral 252

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Strategy Consumer 245

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. How has your background in journalism helped you in public relations? They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative.

Insurance 120

Insurance Insurance Writing Sports 120

Solo PR Pro

JULY 5, 2022

Financial markets open trading at 6:30 a.m. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. My work primarily falls in the integrated marketing zone so my days include strategy, writing, creative campaigns, social media and working with vendors to get it all done.

Meeting 98

Meeting Writing Pitching Case Study 98

Reputation Specialist Michael Toebe

AUGUST 3, 2021

Disney is trying to paint Johansson and her representation as greedy, in a time where greed is being condemned more than usual, especially while many people are suffering financially, emotionally and physically with the pandemic. Now, for the reply from Creative Artists after Disney offended its client, Johansson, further.

Publicity 52

Publicity Media Ethics Television 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure.

Agency 90

Agency Energy Crisis Management Industry 90

Solo PR Pro

MAY 27, 2022

Ultimately, we want to spend our time doing things that fulfill us physically, mentally, socially, financially and so on. And to do that, you need to have enough energy and mind space to be creative. What’s your mission? Are you doing things that really serve your true purpose? So, to pay the bills, you have to build your business.

How To 68

How To Meeting Exercises Energy 68

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Contently - Strategy

APRIL 3, 2019

Speakers: Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing, Marriott ( Slides ). Shawna Dennis, VP of Marketing & Communications, MD Financial ( Slides ). In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results.

Enterprise 91

Enterprise Content Marketing B2C Data 91

PRSay

MAY 23, 2019

I get creative — I get to think things out gardening.”. Everybody knows what they need to do to bring about change, whether it’s physically, mentally or financially. she holds a master’s degree in arts journalism from Syracuse University’s S.I. I have a gardener, but I like doing that type of work, too. It’s very mental for me.

Financial 67

Financial Journalism Education Advertising 67

Maxim Behar

FEBRUARY 23, 2022

And secondly - we never "throw away" high salaries, usually our proposal contains a reasonable for the position, responsibilities and market starting salary with very clear commitments to performance-based financial incentives. Change is now psychological, mental, intellectual, communicative, and creative.

Interviews 52

Interviews Financial Corporate Journalism 52

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. In other words, PR strategies and programs that kickass and deliver big. I’m proud to say that this was our first year entering the awards, and we walked away with multiple wins (eek!).

Public Affairs 49

Public Affairs Sports Engineering Local 49

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Local Print 120

MaccaPR

OCTOBER 28, 2014

A speed round of PR creativity! Our agency recently spied an opportunity from a Wall Street Journal online editor seeking consulting stories from financial advisors. Our client Joel Greenwald, MD, a certified financial planner for physicians, jumped at the opportunity - and we shared a unique story with the reporter.

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

JULY 31, 2018

The PR Opportunity for Brands as Publishers Tinker with Journalism. Looking for an agency partner that can both bring creative ideas and. The FiscalNote website indicates they can do this at the state-level too for all 50 states, and in 30 other countries around the world. If there is a Best Practice in Marketing, it’s Being Different.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 95

Agency Trends Marketing Survey 95

Communications Conversations

MAY 30, 2018

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi. Karie Mooney, @karies_korner. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. PR agencies and PR departments will be compelled to deliver more with less.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. You described it as a vertical, but reputational risk can become a financial risk presumably as well. Ben: … You talk about [things moving] between platforms, [which] I think is a super interesting part of this.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. That phrase is often financial code suggesting a company is for sale. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. Long work hours. “57%

Software 123

Software Pitching Ethics Privacy 123

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. Following Form. Following Form.

Writing 40

Writing How To Report Comparison 40

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Where to start: 8/26/2019 You 2.0: Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. Looking for an agency partner with digital, analytical and creative know-how? Talk to Us !

Study 116

Study Survey Infographics B2B 116

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. That success will come with hard work and big creativity. I was a great risk. Which one will be the leading?

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Displaced Yank Doug is co-founder and creative director of Velocity Partners.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JULY 2, 2015

Want to see how journalism is changing? Let’s replace this threadbare notion with a realistic and credible standard of transparency that requires journalists to forthrightly declare their personal predilections, financial entanglements and political allegiances so the public can evaluate the quality of the information it is getting.”.

Journalism 120

Journalism Facebook Social Media Consumer 120