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20 PR and Marketing Predictions for 2022

Sword and the Script

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215
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Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. So how do you know what story to tell?

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. You’re a public relations practitioner. Digital PR.

Digg 104
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The Well Written Press Release #5: The First Paragraph

ISEBOX

When you write the release, write it as if it’s a free standing article all of its own. And it provides the angle (while making it interesting enough for the journalist to choose to read on) for which we are writing the article. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. Key Takeaways. Be interesting.

Writing 70
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How Taylor & Hart Segmented Their Outreach to Increase Social Engagement, Replies, and Links

Buzzstream

Lifestyle/fashion/celebrity media. As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward.

Fashion 48
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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. Image: Marc Benton via Flickr, Creative Commons 3.