Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. Dominance of TikTok SEO.

Social Media 87

Social Media Media Mobile SEO 87

Shift Communications

APRIL 16, 2015

Distributing a deluge of press releases can also have a detrimental impact on your SEO, especially since Google changed its search algorithm after it saw brands were using releases as an SEO marketing tool. Crazy as it may be, good old fashioned PR strategy sometimes works. So, does this mean the press release is dead?

Fashion 60

Fashion SEO Tools Strategy 60

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. The subject contained the three most SEO-friendly words for our type of business ( tech, jewellery, startup) and we quickly managed to engage with a short but prominent business media list of journalists. Niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. Creativity is back. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Website structure. The Results.

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed.

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90