Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

MAY 2, 2020

There’s the technology issue. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook.

Transportation 84

Transportation Government Community Facebook 84

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. and execute them?

Survey 102

Survey Report Media B2B 102

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Stephen Waddington

JUNE 9, 2017

Planning, creativity and measurement lies at the heart of campaigns. Planning: social media listening, data and insight – the use of data within public relations campaigns driven by a burgeoning third party tool market is a growing area of practice for 56% of respondents. This is firmly the future of public relations. Management.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. Select the date range.

Twitter 60

Twitter How To B2B Analytics 60

PR in High Definition

DECEMBER 16, 2019

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. The spike in veganism and vegan-friendly products over the last couple of years meant that it was the perfect time for Greggs to enter the market.

Exercises 62

Exercises Energy Social Media Resources 62

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Next, with a firm grasp on current performance, the team developed a Creative Brief. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Cision

AUGUST 9, 2016

It’s easy for organizations to obsess over what their competitors are doing instead of focusing on what they should be doing to grow—or protect—their market share. It’s quite helpful in that platforms offer marketers instantaneous feedback on your message — 1,000 Likes! Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. We agreed to do a market research project with them. At that point, you’ve got to get the creative juices going and come up with another campaign. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. They reflect the economic and technology trends in which organisations operate. In plain English this means unless there is an original cost – buying it – there can’t be a new higher or lower value for the asset.

Reputation 94

Reputation Measurement Brand Branding 94

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? However, I am always up for a challenge and I said – bring it on! This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

PR 20/20

JULY 21, 2016

Their video below features some of the most accomplished technology innovators, including Bill Gates, Mark Zuckerberg, Jack Dorsey and the Miami Heat's Chris Bosh, and has been viewed more than 13 million times. As marketers, we may never write full software programs. However, I’m not sure we as marketers need to get into that.

How To 0

How To Web Resources Training 0

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. This can be especially challenging for more junior marketing professionals who start in the in-house environment and don’t have access to the skill sets and minds for inspiration as they would in an agency. Always share.

Agency 60

Agency Corporate Interviews eBook 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 69

Blogging Strategy How To Writing 69

Karen Freberg

OCTOBER 9, 2017

One exercise to have students work on is to have them research associated apps, tools, and resources that could be used for Instagram Stories, and present them to the class. What I think is really cool about Instagram Stories is how these could be strategically applied and used for business and marketing purposes.

Instagram 40

Instagram Social Media Media Exercises 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118

B2B Marketing Survey Software 118

Karen Freberg

JULY 18, 2017

Here are some other core readings you may want to share w/ students and for your classes in the fall: IG or Snapchat Stories: Marketers weigh in (HubSpot). Five types of social media every marketer should know (Sprout Social). Create mock ads + content for FB (FB Creative Hub). How to use IG for Business (Hootsuite).

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention.

Marketing 86

Marketing B2B Interviews Content Marketing 86

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. C: No-one’s going to market this book like I will. I made sure I ate well, slept adequately and exercised daily, mainly running.

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. Does this exercise make you nervous? The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40