Contently - Strategy

MARCH 25, 2024

Example: Burger King Revives Its Iconic Logo A few years have passed since Burger King revealed the retro redesign of its instantly recognizable logo, but in retrospect, the celebrated revival was on the leading edge of nostalgic visual marketing trends.

Trends 52

Trends Strategy Marketing Brand 52

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 97

Strategy Ethics Social Media Data 97

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

MARCH 15, 2022

When a solid PR strategy is executed well, it delivers results, boosts credibility, and builds strong thought leaders within the organization. It offers solid strategy and alignment. The right PR agency should come up with a SMART PR strategy and ensure there is clear alignment to your goals. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

JULY 1, 2021

In the end, they usually told me just to promise awesome media coverage and leave it at that — no separate strategy or even tactics. Most have been replaced by creative digital marketing companies. Breakthrough creative. A risk-averse team will be afraid of big ideas or contrarian strategies. It was laughable.

Agency 421

Agency Creativity Advertising Advertising 421

Stern + Associates

FEBRUARY 4, 2022

Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. For example, does our client need more content that grows impressions?

Social Media 62

Social Media Strategy Media Nonprofit 62

Buchanan PR

JANUARY 16, 2024

They are, by nature, creative and quick thinkers, counselors, communicators, and problem solvers. For example, we pitched a corporate attorney following Elon Musk’s announcement that he planned to take Tesla private. At Buchanan PR, we are ready to help you take your law firm marketing strategy to the next level.

Media Relations 66

Media Relations Strategy Marketing Media 66

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . The COVERGIRL ad I previously mentioned is an example of this. However, you should never be afraid to get creative and try something completely new! . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. When the masses are using the same communication strategies, it’s time to stop and pause. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Uplift Studios overall communication strategy is risky. Feel young again.

Creativity 73

Creativity Communications Brand Branding 73

Contently - Strategy

SEPTEMBER 19, 2023

Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What Does Google Perspectives Mean for SEO Strategies?

Google 52

Google Strategy Reddit SEO 52

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Creating, fine-tuning and maintaining an agile digital marketing strategy can sometimes seem an impossible task. As such, here are three digital marketing strategies to learn from.

Strategy 88

Strategy Marketing YouTube Airlines 88

5W PR

AUGUST 3, 2021

Creative Product Sampling Techniques. There are quite a few benefits of this strategy. Some examples of direct methods are events, street corner sample promotions and hand-outs in stores. The post Product Sampling as Part of your Campaign Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Consumer Survey Creativity 88

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect.

Creativity 52

Creativity Brand Branding Product Launch 52

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Prohibition

MAY 10, 2023

Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. If your ‘hero’ product doesn’t feature often, then a change in strategy or messaging should be considered. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

PRSay

SEPTEMBER 20, 2019

So, how do you incorporate internal communications into your brand marketing strategy? When your company hires a new employee, one of two things can happen: Your organization routinely adds another employee to the company directory, or it can creatively and thoughtfully onboard a new hire who is primed to become a brand advocate.

Internal 139

Internal International Communications Strategy 139

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

How you’re going to achieve them – the development of PR strategy – is another story. For example, if a not-for-profit is looking to a PR team to help communicate to potential donors and increase contributions, that type of “demand generation” may require a separate discipline altogether.

Strategy 120

Strategy Leadership Creativity Communications 120

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. Ask these questions to create your messaging: What’s the right angle?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JULY 15, 2016

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. For example, on behalf of a wearable pain device client, we sought a partnership with the quasi-medical organization the NY Society For Pain Management and sponsored a successful panel discussion focused on the opiate addiction crisis.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Contently - Strategy

MARCH 2, 2023

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. Learn more about content strategy every week.

Brand 134

Brand Branding Instagram Video 134

Agility PR Solutions

DECEMBER 17, 2020

Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly. A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts.

Brand 155

Brand Branding Survey Creativity 155

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

Resources 78

Resources Creativity Publicity Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? Your video marketing strategy should align with your business goals and strategy.

Video 120

Video Strategy Marketing YouTube 120

Engage PR

OCTOBER 27, 2016

Some of the BrewDog creatives visited Aberdeen’s Robert Gordon University to give its Marketing Society an insight into the firm’s marketing and social media strategy. From this foundation, the creativity flows. The business obviously has commercial goals; how else would it carry on making beer and paying its staff?

Strategy 111

Strategy Brand Branding Marketing 111

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Critical Mention

OCTOBER 18, 2019

More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative.

Film 88

Film Marketing Consumer Fashion 88

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. And both together hold significant bearing over the success of your marketing and PR strategies. . Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

5W PR

APRIL 4, 2023

There are a few different strategies that companies can use to make their products stand out on grocery shelves. For example, if a company is selling gluten-free products, it should focus on packaging that emphasizes the health benefits of the products and clearly labels them as gluten-free.

Creativity 88

Creativity Social Media Examples Brand 88

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. For example, if they’re a nightside reporter, when is it too late?

Strategy 52

Strategy Interviews Pitching Energy 52