Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283

Video Facebook Social Media Creativity 283

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Brand Branding Content Marketing 100

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Employee Ownership Month. International Walk To School Month. But get creative. There’s also a bonus video in there about how to nail the interview when you get it. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content. Man Repeller.

Video 54

Video Brand Branding Fashion 54

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Parker notes that large streaming platforms must prepare for a potential explosion of content creators as the barriers to creating video content fall.

Technology 96

Technology Ethics Tools Creativity 96

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A chance to show creative flair. . We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along.

Employee 89

Employee Internal International Training 89

Cision

AUGUST 25, 2015

Wondering how streaming video on Periscope and Meerkat works? You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. But if you have a handle on social but just don’t have the time, you can likely train an affordable intern to manage it for you.

Social Media 120

Social Media Media Internal International 120

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. Which is why I immediately paused when I saw this video from Walmart in my feed last week. That video content then served as the bulk of this short-form social video. Pretty interesting, right?

Social Media 68

Social Media Trends Radio Media 68

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Quick access to internal subject matter experts. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Employees are a source of intriguing content. Early on in the pandemic, Georgia Pacific’s social media manager realized that her employees were a source of great content. They were proud to be making toilet paper and very happy to video themselves at work.

Communications 40

Communications Measurement Employee Course 40

Stephen Waddington

MAY 16, 2019

He described breaking a story about a pornographic video pirating ring. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Employee-generated content.

Internal 147

Internal International Employee Mobile 147

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And what always impresses me most is how much your employees love you.

Energy 52

Energy Groups Internal International 52

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. on March 13. Pivot your strategy.

Crisis 92

Crisis Marketing Healthcare Resources 92

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. So yeah, video and then written content as well. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. How can we find employees who have the potential to be leaders and leaders?

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. The story generated millions of positive news impressions for the brand and this truly special employee.”. Take a look….

Print 60

Print Media Travel Wireless 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

FEBRUARY 29, 2016

2: Video AND audio production skills. Sure video production skills are still in demand in 2016. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. 8: Ability to write clearly for external AND internal audiences. It means understanding how bill clients. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash back to the struggles that employees had under the old system. Write of user satisfaction, happiness that a particularly troublesome woe was gone.

Blogging 60

Blogging Enterprise System Media 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. The stakes rise for employee engagement. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Internal communications and events. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. 4) Prezly email integration.

Pitching 64

Pitching Analytics Enterprise System 64

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

JULY 15, 2015

They realized what was wrong with the Blockbuster Video model and enabled people to get their movies on disc and mailed to their homes. It’s critical for communicators too, whether handling internal, external communications, or both. Netflix’s * leadership has done this time and time again. That killed Blockbuster.

Communications 40

Communications Leadership Mobile Policies 40

Cision

MARCH 11, 2016

I’ve outlined these helpful tips from the comedian, er, PR guru below: Social Media Sin #1: #SocialMedia sinner #1: Not realizing that everything INTERNAL is now EXTERNAL. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Takeaway: Leverage your employees on social media.

Social Media 0

Social Media Media Mobile Video 0