ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Analysis System Data 52

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It covers everything from SEO and improving writing to influencer identification and content curation. My #PRstack is free and distributed under a Creative Commons license.

Tools 60

Tools eBook SEO Blogging 60

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. This could free up PR professionals to focus on their work’s more strategic and creative aspects. Read also: PR Beyond AI: A New Profession Emerging From the Rubble Subscribe now and get a free ebook on how to get better PR ideas !

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Legal contracts can be one of the most daunting aspects of running an indie business. You know you need them, but where do you start?

eBook 40

eBook Creativity Twitter Tools 40

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Image: Twenty20 via Pexels, Creative Commons CC0. Focus on the benefits of working with/buying from you.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE!

eBook 60

eBook Creativity Agency Exercises 60

Mindful Marketing

DECEMBER 17, 2015

I love that it keeps you on your toes and you need to move smartly, fast and creatively. I think some of the same skills are required for both such as logical reasoning, analysis, and creativity. I love theater, good writing, tennis and skiing. Producing an eBook on B2B marketing and PR. You can never stand still.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” Anyone that writes or produces content on a regular basis can probably attest – we always look back and think “I could have made that better.” These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity SEO Measurement 136

Public Relations Sydney

JANUARY 12, 2015

Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

APRIL 19, 2016

Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post.

Media Relations 60

Media Relations Media Interviews Pitching 60

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 50

Google Hotels eBook Fashion 50

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. The post Are You Writing Intelligent Content? Frustrating. Should You Be?

Writing 72

Writing eBook Case Study System 72

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 34% said ebooks. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Basic Books.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

PR 20/20

JULY 11, 2017

According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Paid Audiences. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers. After all, everyone’s blogging, so how can you stand out?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. eBooks : eBooks offer content in a very long format which is often packed in a PDF. But don’t get too promotional. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

MARCH 5, 2019

Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. 4% said to drive loyalty. Talk to Us

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar.

Resources 40

Resources Marketing Pinterest eBook 40

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “Writing makes me aware. Start a blog because you love to write. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

OCTOBER 7, 2019

Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. People often get bored with the usual stuff. Think outside the box. Add more contrast.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40