Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success.

Publicity 119

Publicity Digital PR Creativity Education 119

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Will India See a Rise in Digital PR?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

DECEMBER 2, 2022

For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. There are no doubt some studies that could back up that claim. Every couple of years we see new design trends pop up and gain traction.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

JUNE 17, 2018

This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before. It must be interesting, different, and creative. Get the Digital PR Tips Newsletter.

B2C 157

B2C Study Exercises Sports 157

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

APRIL 15, 2023

Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.

Video 62

Video Case Study Sports Creativity 62

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

SEO 71

SEO Film Reddit Video 71

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. A Case Study. A Case Study. . … Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. link] 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. Is your PR agency bring creative ideas to the table? 1) Visualize how people engage with your site. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community. He also has a rather useful weekly newsletter. You can sign up for it here.

eBook 60

eBook Tools How To Case Study 60

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. What’s the cost involved?

Digital PR 71

Digital PR How To Reddit Engineering 71

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. I especially welcome studies and pieces with data that you’ve used your own product to produce.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 24, 2022

According to a study on crisis communication, 47% of employers believe they have the expertise or processes necessary to deal with a crisis. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation. Prohibition PR has a portfolio of previous works.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

MARCH 14, 2017

I didn’t study PR at university. And, I’ve got to say, the majority of my colleagues that did go to university, certainly didn’t study PR as a discipline. Which raises the question – is a degree really required, and if so, what could be done to make such courses more effective? Degree or no degree.

Communications 48

Communications Industry Fashion Creativity 48

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Innovation. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want.

Brand 54

Brand Branding Trends Social Media 54

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

JANUARY 21, 2016

Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. They’re usually aimed at me: someone working in the digital and creative industries. Instructional tips and case studies about writing commercially. Scott Guthrie. Scott really dives into topics.

Digg 104

Digg SEO System Reddit 104

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Freelance Digital PR Luke Whelan takes a similar approach to me. Note: the study and statistics in these examples are completely fictional.

Writing 71

Writing Pitching Study Data 71

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. One study found that the optimal number of internal links pointing to a page on your site is seven or more. What should digital PRs know about internal linking?

Internal 62

Internal International Insurance Insurance 62

Doctor Spin

MAY 21, 2023

A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. They can help you stand out and significantly impact your PR efforts. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83