PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

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Creativity Software Exercises Video 54

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

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Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

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Creativity How To Engineering Advertising 52

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

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Video Trends Strategy Marketing 78

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. I definitely have more thoughts on the skills the social media pro of 2022 should have. Networking skills.

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Social Media Media Analytics Data 174

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. Here are the videos from the students: Team One: [link] , Team Two: [link] , and Team Three: [link].

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Video Exercises Creativity Twitter 122

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. . Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels.

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B2B Social Media Media Instagram 405

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

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Creativity Software Exercises Video 48

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

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Publicity Wikipedia Marketing Training 98

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store. Aldi – Home Alone.

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Video Film Social Media Creativity 62

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. For in-person events, logistics are crucial but straightforward: comfortable seating, good audio, and reliable tech for videos and other visual elements. Storytelling that stands out. Making a connection.

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Storytelling Video Groups Conference 145

Maxim Behar

OCTOBER 4, 2022

From my understanding, and according to my vision and my definition, his is telling the truth in a way people understand it. This is the most creative part, but without the first one we can’t do anything. Watch the whole video here. October 12-13 th , Dubai will be the global capital of Public Relations. Ethics, Ethics, Ethics.

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Ethics Creativity Meeting Video 52

Prohibition

MARCH 11, 2021

Ok, so it wasn’t exactly ‘normal’, but Katie and Victoria got to head down to London town for a very exciting socially-distanced video shoot. KB : “It’s only my second video shoot with the Prohibition team, and this time it felt extra exciting. On set with our client Interflora creating some exciting video content!

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Transportation Video Creativity Training 62

Prohibition

JANUARY 20, 2023

This proved very volatile and the future of the platform is still unclear, specifically alongside the rise of immersive video , which Twitter typically is not positioned for. This is definitely one brands should be exploring this year. Opportunities for brands to tap into this are endless!

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Social Media Trends Media Instagram 62

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram.

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Instagram Social Media Fashion Media 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

He then moved to Digiday to cover video. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. She is a must-follow for breaking news and interesting takes on the industry, especially for all things video-related.

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Twitter Advertising Advertising Report 177

PR in High Definition

FEBRUARY 22, 2024

Take translation a step further with localisation It’s incredibly explicit, so I won’t link the video here, but Ronan O’Gara’s Franglais team talk is one of my favourite comedic examples of the value of localisation. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

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Local Leadership Viral Creativity 62

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Facebook [link]. Instagram [link]. Twitter [link]. Your life is already AI-assisted. About Barbara Rozgonyi.

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Marketing Social Media Trends Instagram 118

Prohibition

AUGUST 12, 2022

It was a great use of video content and resonated well on social media. This turned out to be a brilliantly well timed creative, with the Lionesses’ drawing a victory against Germany, resulting in heightened public interest and amplified exposure across both tabloids and social media. Butterkist’s Lionesses Campaign .

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Consumer B2C Creativity Social Media 116

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. I felt Todd Taylor’s (UNC professor – definitely follow him!)

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Creativity Social Media Education Conference 40

Prohibition

DECEMBER 21, 2021

The video had such an amazing reaction on social media, with thousands taking online to share their appreciation for the ad with the hashtag ‘#UnexpectedGuest’ Well done John Lewis, another amazing ad that had a great response online and gave us all the festive feels!

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Video Social Media Instagram Brand 62

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

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Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Here’s a look at some. Harnessed hypercreativity.

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Creativity Course Meeting Technology 120

Mindful Marketing

OCTOBER 19, 2022

high legacy Pac Man video arcade game for $450. To learn: Videos like this one of lion cubs stalking and pouncing on each other show how play helps them begin to learn to hunt. Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship.

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Apparel Sports Construction Resources 103

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Then the video would be mailed out to stations around the country. Today, competition for attention can be fierce.

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Publicity Real Estate Nonprofit Television 224

OnePitch

JANUARY 3, 2023

So concise is definitely a big one for me, again, because I’m going through and trying to read or at least skim all of those things. So concise is definitely a big one for me, again, because I’m going through and trying to read or at least skim all of those things. 00:17:52] BB: Video or phone interview? ZW: Phone.

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Travel Transportation Pitching Data 52

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Its analytics need a facelift and the fact that one campaign cannot promote both images and video ads is elementary. Brands today are built on social.

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LinkedIn Social Media Twitter Trends 78

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

AUGUST 19, 2022

This blog will serve as a Facebook ads 101 , answering the many questions of starting your first Facebook ad, selecting the right objective, managing campaigns, optimising creativity and ensuring you hit the ground running with impressive results from the very start. How do Facebook ads run? Conversion campaigns focus on driving purchases.

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Advertising Advertising Facebook Video 62

Cision

JULY 14, 2016

Live video. I decided what better way to learn about live video than from a video pro himself. He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: People are scared of video.

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Video Facebook YouTube Consumer 0

Prohibition

JANUARY 20, 2023

A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. People quickly took to social media to express their outrage, leading to the Balenciaga creative director to post an apology on Instagram.

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Fashion Apparel Instagram Social Media 62

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Their messaging is witty and relevant, and it definitely appeals to younger audiences. The Benefits of Knowing Your Poker Face.

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Brand Branding Consumer Social Media 273

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

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Infographics Case Study Content Marketing Video 235

Cision

APRIL 5, 2017

Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

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Brand Branding YouTube Social Media 252

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

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Tools Agency Instagram Groups 150

Cision

NOVEMBER 18, 2015

It has “recipes” for common activities you might want to do, like: Post uploaded YouTube videos to your WordPress blog. I’m still exploring the world of gifs, but we are definitely seeing more of them on blogs and social media these days. Images: florianric , Susana Fernandez , Giphy ( Creative Commons ).

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Social Media Tools Marketing Media 120

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Get creative and create a timeline graphic using a tool like Venngage. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. Image Source.

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YouTube Brand Branding Video 116