ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. It’s important to have a clear definition of success at the outset.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent.

Creativity 79

Creativity Writing Agency Pitching 79

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. It’s okay to promote your superstars; their successes can inspire other employees.

Reputation 78

Reputation Insurance Insurance Employee 78

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. I definitely believe behavior is predictive of future outcomes. Happiness is a choice. About Russ Klein, AMA CEO.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Should companies hire public relations people internally?

Interviews 106

Interviews Publicity Technology Social Media 106

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria.

Energy 52

Energy Groups Internal International 52

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles. Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

Sword and the Script

JANUARY 15, 2019

1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. The trend to take more work in-house is quite true for creative and media buying. So, you need a mix of internal and external PR help. This is called leverage. Too much even.

Agency 78

Agency Leadership Corporate Training 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!).

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. And if you REALLY want to be adored – and I mean be in the top 10 percent of all-time awesome clients – the best way is to be our agency’s advocates with senior leadership, other partners and definitely with procurement.”.

Agency 0

Agency Advertising Advertising Leadership 0

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Maxim Behar

MAY 7, 2022

I did not hesitate for a second in answering, for I had already worked out the definition: to make profits transparently. One of the most important things is without a doubt the total change in leadership. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

Contently - Strategy

SEPTEMBER 10, 2020

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. I agree with that so much. “What’d you find interesting?

Brand 118

Brand Branding Marketing Facebook 118

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Maxim Behar

NOVEMBER 18, 2021

But all the political forces were waging a bland, boring, expressionless campaign without any definite messages. Hristo Ivanov resigned from the leadership of the political party "Yes! Hristo Ivanov resigned from the leadership of the political party "Yes! The entire leadership of the IMRO party resigned. On top of what?

Government 52

Government Television System Leadership 52

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. This is completely fixable with an audit, analysis and creative application.

Survey 60

Survey Content Marketing Report Corporate 60

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that.

Report 225

Report Media Advertising Advertising 225

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. Plus, I definitely have the personality type where I can’t just sit on the sidelines; I am always looking to do more. What am I talking about? What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. Jack definitely has interests he will share more often than anything else on Twitter. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics.

Social Media 60

Social Media Media Twitter Insurance 60

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. ” So, I’d say that idea of creating shared belief is an ongoing ethical challenge.

Ethics 80

Ethics Employee Communications System 80

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. It is very important to know how to change the leadership and how to bring new elements.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. These are the types of examples to share with students so they can see the direct connection between data, application, and creative strategy. Yep – this book has this as well! Summary + Recommendation.

Data 42

Data Media Case Study Social Media 42

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. Speech writing.

Energy 53

Energy Measurement Internal International 53

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network. Why: Rather than imposing a definition of “God,&# the author explains her construct. It’s a good read.

Measurement 40

Measurement Tourism Creativity Blogging 40

Contently - Strategy

MARCH 11, 2024

It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. Definitively measuring the value of marketing investments is the holy grail.

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

APRIL 2, 2016

That is why the very first “C” stands for “corollary” – something that naturally follows or results from another thing ( Merriam-Webster definition ). Element #2: Creativity. ” Creativity in the Social PR Context. Creativity, for Social PR pros, is not (just) about being able to use Photoshop.

Strategy 40

Strategy Case Study Community Creativity 40