Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? Data is great, but that giant sale that came through because of the article in Trade Weekly? Line up your goals (brand awareness, lead generation, fundraising, etc.)

Measurement 105

Measurement Customer Service Survey Creativity 105

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MAY 22, 2017

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. The Data Science Shortage. Data science faces an enormous labor shortage. Machine Reading. pic.twitter.com/1J56jGan10.

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Bianchi Biz Blog

FEBRUARY 2, 2023

Another area where AI like ChatGPT can be beneficial to PR and marketing pros is data analysis. You can use the AI platform to efficiently review huge amounts of data to identify the patterns and trends that can provide the strategic insights that you can use to differentiate your products or company.

Automotive 80

Automotive Training Customer Service Data 80

Stern + Associates

DECEMBER 8, 2022

Analyzing data: ChatGPT AI can help analyze data, including social media metrics and website traffic, to gain audience insight and make informed decisions about ongoing strategies. By automating customer service and support processes, ChatGPT can help companies provide faster and more personalized service to their clients.

Blogging 62

Blogging Technology Writing Customer Service 62

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

OCTOBER 10, 2015

Respond quickly to questions and concerns to highlight your brand’s top-notch customer service and keep current customers from looking at other pastures. Images: Simon Law , Tim Green ( Creative Commons ). Make alerts to track whether or not certain issues repeat over time to avoid a full-blown social media crisis.

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Images: steve p2008 , John Goode ( Creative Commons ). How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. However, it’s important to note that the concept of AI itself has been around for a few decades.

Communications 40

Communications Marketing Technology Data 40

Cision

MAY 26, 2016

Creating delightful and surprising content can be as simple as the following three-step process: brainstorm, creation and data-driven insight. Figure out what it’s about (marketing, sales, customer service, elephants?). Data-Driven Insight. It certainly isn’t actionable in any way. Brainstorm.

Analytics 200

Analytics Energy Google Data 200

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I want marketers to think more creatively and broadly about what to measure. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Onclusive will supply the media monitoring data for that component. Separately, Cision said it’s Falcon.io The company is hiring in North America.

Instagram 140

Instagram Technology Resources Employee 140

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Yet in the near future, cognitive computing will be able to harness the power of structured and unstructured data by analyzing and producing information in novel ways.

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

FEBRUARY 17, 2015

There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Anyway we slice the data, existing customers have an impact on new business too – especially true as the sales size grows. Good Customer Service is Good Marketing. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Turn data into insights. Measurement.

Media 120

Media Social Media Community Measurement 120

Cision

DECEMBER 2, 2015

By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Quality customer service is appreciated and talked about on social media. Images: -Salvaje- , Gayle Nicholson , David Spinks ( Creative Commons ).

Brand 120

Brand Branding Employee Social Media 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. In the shift to data driven programmes there’s a danger that we lose sight of creativity. It’s critical to cutting through a cluttered media environment.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. Perhaps the marketing team has private data to show the conversions vastly outweighs the negative comments we can see publicly. and use data to execute?

Advertising 60

Advertising Advertising Social Media Twitter 60

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Databox pulls data from all active tools, so we can have a holistic (and very visual) view of performance.

Technology 65

Technology Marketing Tools Google 65

Cision

JANUARY 6, 2016

But maybe that data isn’t enough to convince you to start an email newsletter program. Quantitative data only gets you so far. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. Direct Marketing Association ). 81 percent of U.S.

Retail 120

Retail Customer Service Software Mobile 120

Shift Communications

MAY 25, 2017

Unsupervised learning is when we give a machine an enormous pile of data and ask it to sift through it, then categorize its findings. One cluster might be customer service issues. How much of our work is based on recognizing and classifying data? We couldn’t, we’d run out of lifetime. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. The quarterly data published by social media platforms tells the story. Two billion monthly Facebook users generate a huge amount of data. The application of data in public relations isn’t a new trend. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. Be aware of demographic data like professional background, age and gender. Another aspect of audience engagement is customer service. Today’s consumer has more power than ever before.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

PR 20/20

SEPTEMBER 5, 2018

MAICON largely caters to non-technical audiences , meaning you do not need a background in data science or programming to understand and apply what you learn. The attendees who will benefit most from the conference include: Chief Marketing Officers. Chief Innovation Officers. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Over time, refine your topic pillars based on the data and feedback collected.

How To 52

How To SEO Content Marketing Engineering 52

The Resolution Blog

MAY 7, 2019

How does the machine then start to make decisions to analyse that data and figure out what needs to be done next and then go and actually do it? which is used to understand the context of basic data points and then stitch them into a story?—?is Once you move past that, you get to decision intelligence. That kind of basic AI?—?which

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MARCH 19, 2013

I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience. More than a year ago, researchers noted 45 percent of America’s occupations will be automated within the next 20 years. If you''re anything like me, you''re thinking. "I''m

Newspapers 77

Newspapers Customer Service Google Journalism 77

Cision

OCTOBER 16, 2017

Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc., But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. How does this actually drive value for the business.”.

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 5, 2018

MAICON largely caters to non-technical audiences , meaning you do not need a background in data science or programming to understand and apply what you learn. The attendees who will benefit most from the conference include: Chief Marketing Officers. Chief Innovation Officers. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40