PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bad things are possible. People you trust may betray you.

Communications 165

Communications Trends Nonprofit Radio 165

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. Crisis management: AI could be used to monitor social media and other online channels for potential crisis situations, and help PR professionals respond in a timely and appropriate manner.

Ethics 52

Ethics System Crisis Management Data 52

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. The post How will ChatGPT impact the communications industry? appeared first on Firefly Communications.

Industry 62

Industry Communications Technology Reputation 62

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62

Brand Branding Ethics Storytelling 62

Stephen Waddington

MARCH 15, 2022

I have found the practical nature of the lectures instantly applicable and particularly enjoyed the opportunity to work with peers during a crisis simulation. The crisis simulation session was fabulous - partly because we got to work collaboratively as well as Kate Hartley's exceptional content. Hard to pinpoint one thing.

Mobile 116

Mobile Meeting Course Ethics 116

Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values.

Technology 76

Technology Training Data Consumer 76

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. She is just starting her senior year in college.

Marketing 51

Marketing Ethics Study Case Study 51

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. Because once a crisis hits, everyone and their brother is trying to get your attention.

Crisis 82

Crisis Community Ethics Groups 82

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What advice do you have for public relations professionals facing a crisis?

Crisis 0

Crisis Reputation Study Social Media 0

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. The 10 Most Common Ways Comms Pros are Measuring PR. What are the top challenges in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Stern + Associates

SEPTEMBER 22, 2022

Addressing the Student Mental Health Crisis. Put People First to Unlock Innovation, Creativity – and Higher Profits. they unexpectedly discovered that mental health was the biggest problem on college campuses , and that its significance is on the rise. AI’s Powerful Role in Addressing Mental Health Issues.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Analysis 60

Analysis Ethics Technology Crisis Management 60

PR in High Definition

SEPTEMBER 27, 2021

As the crisis of the pandemic hit, conversations became more meaningful as we all stood on common ground. A crisis often helps us develop a wider point of view as we question the way we live and what is important to us. Zooming out to see the bigger picture.

Viral 62

Viral Crisis Industry Reputation 62

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Prohibition

MARCH 16, 2021

Throughout the pandemic, we have run a number of sold-out webinars addressing how brands can understand and weather the key pandemic phases; crisis; recovery and the new normal. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. What does this mean for brands?

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Throughout the pandemic, we have run a number of sold-out webinars addressing how brands can understand and weather the key pandemic phases; crisis; recovery and the new normal. However, in every crisis are winners, and this perhaps explains the 24% who had seen their budgets increase this year. What does this mean for brands?

Social Media 62

Social Media Trends Consumer Video 62

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Maxim Behar

DECEMBER 20, 2022

And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. I know you, I know that this award will be an inspiration for you for more creative, more innovative, more influential PR work. . Ethics Chair, ICCO. Cesare Valli.

Energy 52

Energy Groups Internal International 52

PR in High Definition

OCTOBER 28, 2021

There’s potential for meetings to become more creative if the metaverse allows for employees to create their own avatars or characters in the metaverse, which could completely change the perception and culture of your company, and how you communicate with your stakeholders.

Communications 62

Communications Wikipedia Meeting Technology 62

Karen Freberg

OCTOBER 17, 2021

However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. This raised an ethical question for me – if you interview the editor of the journal in which you submitted your work to, does that automatically guarantee a publication? The claim that PR research is siloed.

Study 111

Study Journalism Interviews Conference 111

Maxim Behar

MAY 31, 2021

Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’. It requires a lot of consistency in the PR business because you must be prepared all time to react to a crisis. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program).

Education 107

Education Course Nonprofit Resources 107

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Check out Content Tips for Adding Creativity in More Conservative Niches. The journalists you work with need to know and trust that you have the expertise, experience and perspective to add to their story. What you say and how you say it can make or break that credibility.

Media Relations 40

Media Relations Media Local Healthcare 40

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Makes me tired even thinking about this bloke’s work ethic. They’re usually aimed at me: someone working in the digital and creative industries. Brian Dean.

Digg 104

Digg SEO System Reddit 104

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. I will be using Meltwater for the first time this fall for my PR and crisis class, and I am very excited!

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

DECEMBER 26, 2023

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 192

Writing Communications Marketing B2B 192

Stuart Bruce

FEBRUARY 21, 2015

CIPR social media ethics round table – 5 points. International Air Transport Association global crisis communications summit – 20 points. International Air Transport Association global crisis communications summit – 20 points. CIPR Innovation and Creativity toolkit – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60