Agility PR Solutions

DECEMBER 12, 2021

While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a distressing global crisis. The post Media monitoring during a global crisis: 6 best practices appeared first on Agility PR Solutions.

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Crisis Media Creativity Community 155

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 95

Creativity Study Ethics Publicity 95

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. For example, in crisis situations, it may be beneficial to look at your analytics to see the impact and results that a crisis has on those searching for your company and looking at your website. The Solution. You can use Google Analytics to guide your strategy. Amrit Gill.

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Analytics Google Creativity Publicity 141

Onclusive

MAY 31, 2018

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

It’s not the worst reputation crisis that can happen to a food chain (just ask Chipotle ), but for a chicken restaurant to run out of chicken not only opens to door to competitors, but it makes its management look incompetent. in its response to the mini-crisis. And who wants to eat at a place run by. Well done, KFC.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. Plenty of smart people in communications disagree with this method.

Crisis 161

Crisis Crisis Communications Nonprofit Social Media 161

PR in High Definition

SEPTEMBER 22, 2020

As much as we want to think it, the crisis certainly isn’t over and it’s not OK to think we are anywhere near safe or normal. But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Agility PR Solutions

MAY 20, 2020

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move.

Creativity 85

Creativity Software Crisis Course 85

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Maxim Behar

APRIL 17, 2024

The age of total transparency generated by social media will only make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their clients in the most creative way possible. Hence, my notion of PR agencies is something like editorial teams. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

5W PR

DECEMBER 1, 2020

For public relations professionals, this means that they need to focus on this shift in audiences’ attention and provide stories that aren’t going to center on the pandemic and how the world is navigating the crisis. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Adaptive Crisis Response. Tune in here. More specifically, bad change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Stephen Waddington

JUNE 30, 2020

Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. We’ve been forced to stay at home and work during a crisis. The creative and professional services industries are at the forefront of the issue. This isn’t working from home in any normal sense.

Crisis 125

Crisis Employee Creativity Education 125

Remote PR Jobs

JANUARY 30, 2024

Analytical thinking also plays a vital role in crisis management. When faced with a reputational challenge or potential crisis, PR professionals must be able to quickly gather and analyze information to assess the situation accurately.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Stephen Waddington

SEPTEMBER 10, 2020

Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Scaling and corporate development There’s a related area of development. It’s a mix of luck and good judgement. Technology, heathcare and areas of corporate development have continued to perform strongly.

Agency 122

Agency Creativity Marketing Government 122

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. In my practice, only some clients want to protect themselves in advance than those who call me during a crisis. But you know exactly what your two or three situations are that could potentially turn into a crisis. So, you know your problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. A public crisis demands a public apology and public action.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Cision

JUNE 27, 2015

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. A post-crisis plan is just as essential as a pre- or mid-crisis plan. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. Now is not only the time to be transparent, but also creative while interacting with customers. While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. Evaluate Current Sales Pipeline.

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Crisis Employee Financial Consumer 97

Cision

OCTOBER 22, 2015

Only 40 percent of brands have a go-to plan for when crisis strikes. Michael Fineman, president of Fineman PR makes crisis communication easy by providing clients with a mid-crisis checklist. To recap, here’s a quick glimpse of what Fineman PR advises clients to do amidst a crisis: P: Make the public your first and main concern.

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Adaptive Crisis Response. Tune in here. More specifically, bad change.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Communications Conversations

SEPTEMBER 8, 2017

But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. So, creative social execution or PR mess? This year was no exception. ” attitude among fans?

Creativity 87

Creativity Facebook Course Twitter 87

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws. Give your boss the research.

Employee 128

Employee Crisis Reputation Creativity 128

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. The post Communicating in a global crisis appeared first on Firefly Communications. Naturally, this slightly unsettled me. Top tips to tackling these troubling times.

Crisis 71

Crisis Communications Airlines Web 71

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis.

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Marketing Product Launch Corporate Viral 310