Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

Analytics 143

Analytics Google Data Technology 143

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

DECEMBER 1, 2020

PR has the power to help businesses and brands flourish in remarkable ways. But you already knew that, solo PR pro!). For professionals in charge of this growth, however, what does it take to develop and execute an effective PR plan to guarantee it will launch successfully? Ready to write a PR plan that gets results?

Writing 65

Writing Analysis Meeting eBook 65

Cision

APRIL 6, 2015

For PR practitioners, this means that you can reinforce key aspects of your message without redundancy. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Simply Measured.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. 1) How long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Find other keywords to explain and tag your topic, so it aligns with how people search for it. PR Metrics. Source: [link].

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

SEPTEMBER 26, 2017

Whether organic or paid, you’ve got to have a rent-to-own engine in place if you want to get measurable value out of social media. 5) Tag people and brands cited. If you cite people or brands in your content, tell them as much when you post a link to social media by tagging the associated accounts. 7) Activate your employees.

Social Media 116

Social Media Brand Branding Media 116

The Awards Blog

MAY 15, 2019

By now, you’ve come to realize that awards programs come with a price tag. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards? Well, of course there is a fee—it’s tied to the dollars you spent getting in to the front door. Licensing Fee.

Analytics 57

Analytics Google Course Web 57

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Solo PR Pro

DECEMBER 12, 2017

Of course, you find time to do invoicing, billing and business development but if we’re honest we may neglect those other things that could move your business forward. Bonus Tip: Join Solo PR Pro! Solo PR PRO Premium membership is associated with an increase in hourly rate of more than $9 per hour.

Energy 64

Energy Measurement Social Media Leadership 64

Prohibition

MARCH 14, 2017

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. Which raises the question – is a degree really required, and if so, what could be done to make such courses more effective? I didn’t study PR at university.

Communications 48

Communications Industry Fashion Creativity 48

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 94

Agency Trends Marketing Survey 94

Waxing UnLyrical

SEPTEMBER 21, 2010

, and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?! Mark as read Approve comment Re: Were you inside my head when I wrote the problem with PR?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. And what people like Dan and SGJ are doing is using social to break the mold of traditional PR and take it several steps further. I mean, when you think about it, that is really what we want out of PR, isn’t it? I actually have a bunch of them. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

OCTOBER 19, 2010

Of course, I am making some assumptions here. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 101

Google Nonprofit Engineering SEO 101

Flack's Revenge

DECEMBER 11, 2019

It was a great crash course in helping gazelles and elephants cut up some rug together without stepping on each other’s toes. Fusion PR does much work in the space. They measure, cut, measure. Read on for the details; but first, on a side note, let me say how happy I am to have discovered InsurTechNY. Oleh Shestakov.

Insurance 31

Insurance Insurance Financial Measurement 31

Waxing UnLyrical

NOVEMBER 14, 2010

PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? Still noodling on it.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

OCTOBER 11, 2010

Of course I would. Of course Columbus wasn’t perfect. Get Shareaholic test Filed under Personal | Tags: columbus day , doing your best | Comments (2) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 But I live here.

Measurement 47

Measurement Tourism Blogging Twitter 47

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

FEBRUARY 6, 2011

Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Mark as read Approve comment But of course. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 7, 2010

With this past week focusing (at least for me) on sharing the trials and tribulations of PR, here are seven posts that I wanted to share with you. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. Mark as read Approve comment But of course, Joe. Do you really need another reason?

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

DECEMBER 5, 2010

Get Shareaholic test Filed under Social Media , Weekly Roundup | Tags: building relationships , chuck hemann , jennifer wilbur , joe hackman , justin goldsborough , lindsay allen , speakerbox , steff metal | Comments (13) Site settings comment help? Mark as read Approve comment But of course, Steff! Regardless, thanks for visiting!

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

NOVEMBER 28, 2010

Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog. PR of course , from the PR and Media Blog of James Crawford.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 27, 2010

And of course, then came the questions from my mom: “What happened to your clothes?” Get Shareaholic test Filed under Communication , Guest Posts , Narciso Tovar , Public Relations | Tags: crisis communications , crisis planning , value of a fire drill | Comments (9) Site settings comment help? Regardless, thanks for visiting!

Crisis 71

Crisis Twitter Facebook Measurement 71

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40