Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

JUNE 21, 2021

I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. How long have you been in journalism and how did you get started?

Meeting 95

Meeting Report Automotive Real Estate 95

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

JANUARY 10, 2022

Of course, COVID-19 is still a primary concern for business and society. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. And before that, I was an English and Journalism student at Bowling Green State University. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach.

Case Study 100

Case Study Study Media Local 100

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. What advice do you have for PR people that want to pitch you? For that effort, I earned my first Gold Kenneth R.

Meeting 86

Meeting Media Chemicals Radio 86

Barokas

NOVEMBER 1, 2017

Until I took my first college course on it, I didn’t even know what PR was. In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. In college, I filled my time with journalism classes.

Report 68

Report Fashion Pitching Journalism 68

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

Marketing 97

Marketing Sports Social Media Journalism 97

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

SEPTEMBER 22, 2020

But to slap the word embargo on a pitch or press release and send it out without first getting the reporter to agree is not an effective tactic.” Exclusives help build relationships with important media companies (national or often local). An outdated approach. Old outdated tactic. Builds relationships. Use sparingly.

Media Relations 157

Media Relations Survey Media Report 157

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America).

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

MAY 3, 2021

It ran over the course of several days, just me and a drive partner, so it really let me showcase how that car worked for us in real life. How long have you been in journalism and how did you get started? I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later.

Automotive 86

Automotive Meeting Media Pitching 86

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

Media 41

Media Journalism Reddit Local 41

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Bianchi Biz Blog

JANUARY 24, 2022

Our driver, who took us through the course, let all 702 horses of the 6.2 To date, Campos has completed 80 I-CAR courses, passed 26 ASE tests, and currently holds 26 ASE certifications. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career!

Meeting 78

Meeting Automotive Media Technology 78

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. For a daily beat reporter, our stories had to have a local tie.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Victorious PR

FEBRUARY 22, 2023

Most courses offer little results, if any, in the first month… some never provide any real value. In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!)

Publicity 52

Publicity Video Pitching Google 52

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Get local: Most of the media outlets you reach out to are focused on a specific audience. Keep it professional and respectful, of course, but have some fun. Keep learning: Guidelines change. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. million dollars. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. .” ” They said, “Well, of course.”

Ethics 71

Ethics Agency Journalism Corporate 71

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. 3) Snakes do Drive Time Radio.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Constant Contact measures this by the highest open rate by local time. Please read the Pitches! Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). section first.

Study 92

Study Marketing Data Analysis 92

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” These folks want to talk about their needs outside the scope of actual pitches. Susan Kostal | Stet.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. For me, as a local government employee, there are clear political boundaries. They all share freely and all see the benefit.

Communications 81

Communications How To Blogging Content Marketing 81