Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! How do we take a stance?

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisis management.

Reputation 62

Reputation Employee Crisis Crisis Management 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. Employees are in charge. But in 2022, employee engagement will be the new recruitment.

Trends 385

Trends Employee Viral Advertising 385

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

MARCH 6, 2017

And of course, Uber started the month in a storm of controversy after it was accused of crossing picket lines by drivers striking in protest of the president’s immigration order. And Uber’s not alone in grappling with the impact of information supplied by its own employees. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which communications assets can we use to make our kindness campaign a success?

Employee 155

Employee Crisis Reputation Creativity 155

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. After all, any major company needs a strong corporate communications function to manage its reputation, especially in a chaotic and unpredictable news environment.

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. Knowing when to speak out takes a mix of market research and gut-level decision-making around both customers, employees, and partners. But have things have gone too far? But most businesses serve a broader market.

Publicity 212

Publicity Corporate Employee Sports 212

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Of course, speed and relevance are all-important in social media, but staff experience counts, too. Be thoughtful about sensitive issues.

Construction 385

Construction Crisis Reputation Social Media 385

Remote PR Jobs

NOVEMBER 8, 2022

Building a Positive Reputation - leads to getting prospective customers on the phone: It is important to generate favorable 3rd party validation for your company. Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry.

Case Study 230

Case Study Engineering SEO Reputation 230

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Everything that a company says and does in the course of responding to an attack requires extra scrutiny for potential landmines. Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The formula to protect reputation in the #metoo era is both simple and very, very difficult.

Reputation 165

Reputation Apparel System Corporate 165

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

5W PR

FEBRUARY 29, 2024

Where employees do share concern, and companies can rise to the challenge offering solutions, include factors like education for their children and spousal support for relocation. While the city may be surrounded by palm trees, beaches, and golf courses (which are always good for making deals) the people at Axios BFD are all business.

Trends 78

Trends Internal International Education 78

Reputation Us

AUGUST 31, 2020

ReputationU offers classes on how to address reputation protection and crisis response at every level of an organization. The courses range from the executive level to entry-level employees, as well as students interested in pursuing a career in reputation management. For more information, visit [link].

Education 78

Education Reputation Employee System 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PR in High Definition

APRIL 30, 2024

The series followed all the trials and tribulations of the new owners trying to navigate the “soccer” world – from business deals, to interactions with the fans, and of course performance on the pitch. This generated the club $3.2m It’s all about stories. Every company has a story that it can tell the world.

Storytelling 62

Storytelling Sports Travel Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. That describes the present time, of course. They’re specialists. A true visionary follows his own path.

Leadership 398

Leadership B2B Community Viral 398

PR in High Definition

OCTOBER 30, 2023

This has meant that company reputations have begun to blur with the personal reputations of their employees and (crucially) their leaders. So, just as Instagram has had influencers for years now, we’re seeing a growing rise of “LinkedInfluencers” today. And leaders in tech are tapping into this trend in a big way.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

PR in High Definition

JULY 28, 2022

The foremost purpose of a communications agency is to shape the reputation of the company it’s working for. Influencing the opinions of customers, partners and even the company’s own employees. Organisations oftentimes underestimate the value of reputation shaping and instead, only want to see facts, figures and a solid ROI.

Analytics 62

Analytics Reputation Employee Google 62

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Director of Communications, Enterprise Real Estate Company (>1000 employees). Of course, tying PR results to site traffic and actions taken is a huge bonus that helps me report true ROI.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214