Remove Course Remove Crisis Management Remove Employee Remove Reputation
article thumbnail

How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Customers or potential employees are more likely to trust a brand featured in the media.

article thumbnail

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272
article thumbnail

11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

article thumbnail

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Anonymity helps, of course.

Corporate 156
article thumbnail

What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? What is a crisis?

article thumbnail

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. The post Why Boeing’s Reputation Radar Failed appeared first on Crenshaw Communications.

article thumbnail

Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisis management.