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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Three major broadcast networks dominated TV.

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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Critical Mention users can now track audience and publicity values for their radio mentions. Over 300 TV and radio channels have been added throughout the year. Until next time!

Radio 116
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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

Radio 89
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. SCHEDULE A DEMO.

Media 113
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6 Ways to Score a Broadcast Interview in the Midst of COVID-19

MaccaPR

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Watch the entire panel discussion recording on YouTube ]. Roshini Rajkumar, WCCO Radio. Ohhh—heavens, yes! Prepare your spokesperson for virtual interviews.

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.