Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Flack's Revenge

NOVEMBER 10, 2014

He writes: Of the many attempts at new approaches to publishing — native advertising, custom content, sponsored content — SugarString sets a new low… The fact that the name of the corporation bringing you the information is at the bottom of every story, not the top, is an attempt to hide the fundamental intent.

Advertising 235

Advertising Advertising Brand Branding 235

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing. They’ve got 4.5 gold stars on 37 reviews presently.

Software 138

Software Pitching System Analytics 138

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Transportation 201

Transportation Print Conference Technology 201

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

OCTOBER 5, 2021

Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 154

Software Tools Print Technology 154

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

PR Insiders

AUGUST 26, 2021

Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic. The one-topic news cycle seemed like a barrier – but only momentarily. Quickly it became clear that the pandemic affected more than health.

Media 78

Media Print Education Radio 78

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. The results?

Survey 95

Survey Industry Leadership Study 95

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Odds are, they will return the favor and call you when they need to quote someone at your organization or write a story about the important work it’s doing.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Cision

FEBRUARY 4, 2016

And I realized, as we began to experience the shift away from print media, that I would have a better chance at writing about healthcare from the PR side. In your 18 years of experience in health and corporate communication, what has been your biggest challenge? And it is the way it has been all these years.

Healthcare 120

Healthcare Print Agency Journalism 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. We really do have more fun than you corporate folks. But, it happens. We try to push back.

Corporate 148

Corporate Fashion Agency Travel 148

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time. Different kinds of content.

Pitching 136

Pitching Interviews Video Report 136

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it.

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. In other words, the stories he writes must appeal to as many people as possible. Blending editorial and advertising.

Journalism 64

Journalism Brand Branding Advertising 64

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. Scroll down to discover what is a newswire.

SEO 90

SEO System Employee Policies 90

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

A six-year-old British girl bought Christmas cards at a well-known Tesco supermarket to write greetings to her friends. As this advert has already been printed, we cannot cancel it." In this case, either the manufacturers of the goods or the sellers take responsibility for the discovery to whitewash their reputation.

Reputation 52

Reputation Advertising Advertising Crisis 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Cooperative content.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0