ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. The results?

Survey 99

Survey Industry Leadership Study 99

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month.

Pitching 135

Pitching Interviews Video Report 135

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. In today’s media environment, pitching reporters and editors has become a lost art. The webinar is available for free to PRSA members. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch. More internal comms. Design skills required.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. In other words, the stories he writes must appeal to as many people as possible. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique. It will go a long way!

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. Advertising is a valid channel of communication.

Publicity 93

Publicity Media Advertising Advertising 93

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. See also How to write a PR pitch. Cover photo by Jerry Silfwer ( Prints / Instagram ). Make a list of survey questions.

How To 52

How To Hotels Survey Employee 52

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I write from the corporate side, in-store marketing, promotions, advertising, financial results.

Pitching 40

Pitching Construction Exercises Retail 40

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. What is your “share of voice” on important corporate topics or industry trends—i.e. how often is your name mentioned with those topics vs your competitors?

Report 40

Report Media Television Radio 40

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support.

Media 136

Media Mobile Telecommunications Pitching 136

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes.

Community 40

Community Print Twitter Creativity 40

Bad Pitch Blog

APRIL 2, 2007

The writing sucks and the reason they sent it to Susan Getgood sucks. But we’ll focus on the writing. Read your news releases and pull anything that would sound odd or too good to be true if printed in a news story. This one reads all corporate giant, including the Byzantine string of companies list. Did we miss anything?

Local 40

Local Pitching Advertising Advertising 40

Bad Pitch Blog

APRIL 2, 2008

Here it is – along with official BPB responses: * I spent about a decade as a reporterbefore going into business doing writing, editing and media relations. 1 rule of pitching a reporter is to put yourself in her position. 1 rule of pitching a reporter is to have a story that is newsworthy. So it goes with "free media."

Report 40

Report Pitching Interviews Journalism 40

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 7) March 27, 2017 : Bulletin Intelligence.

Technology 13

Technology Software Company Marketing 13

PR Insiders

AUGUST 26, 2021

Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic.

Media 78

Media Print Education Radio 78

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 66

Meeting Automotive Engineering Media 66

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? I don’t know if the pitch will result in a full-page article or not. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Publicity 52

Publicity How To Industry Study 52

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session.

Software 146

Software Pitching System Analytics 146

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Failure demand. Correcting typos?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Because we are not going to write 10 stories a week about even the biggest companies in the state.".

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48