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How COVID19 has Changed B2B PR & Media Relations

Bianchi Biz Blog

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

If after a few minutes you are still getting radio silence, end the call and work on rescheduling. If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Occasionally a corporate spokesperson inadvertently offers inaccurate information.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

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Critical Mention Releases Industry-First Broadcast Features to Media Contact Database

Critical Mention

In addition to displaying this data to customers, “Cast & Crew” personnel are also now linked directly to their profile page in the Media Contact Database. . Together, these connected features provide an even more powerful all-in-one platform to customers. .

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”