ImPRessions - Crenshaw Communications

JANUARY 16, 2018

With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 90

Publicity Media Advertising Advertising 90

Presspage

FEBRUARY 27, 2018

Which successful print media tactics work best for your online newsroom. How to upgrade your corporate newsroom and delivery infrastructure to achieve measurable results. This webinar will reveal the essentials to bring your corporate newsroom back in the game. Ignored by journalists? Rejected by the public?

Print 60

Print Web Corporate Analytics 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Prohibition

FEBRUARY 9, 2022

Every social media forum. Reddit and Quora are two examples of online forums. TripAdvisor and Yelp are examples of online review sites. Printing media (if you have the measures to actively check the relevant publications). Social listening is the futuristic way to manage a brand’s online presence.

Brand 62

Brand Branding Social Media Reddit 62

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Beyond PR

MARCH 22, 2018

Just measure it in inches.” A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. “Don’t pay any attention to what they write about you.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. Cover photo by Jerry Silfwer ( Prints / Instagram ). “Insanity is doing the same thing over and over and expecting different results.” — Albert Einstein. The Basic PR Model.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71

Print Resources Technology Interviews 71

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. Open communication is key.

Television 120

Television Crisis Crisis Management Fashion 120

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand.

Brand 90

Brand Branding Marketing Enterprise 90

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print? NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. From print to digital.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 20, 2018

They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. A page within the printed report document triggered the experience for investors.”. As if to underscore the point, the text here doesn’t quite convey the benefits.

Case Study 98

Case Study B2B Study Marketing 98

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” In general, the MD&A should emphasize material information and de-emphasize or omit immaterial or duplicative information.

Financial 120

Financial Handbook Analysis Internal 120

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% 6% of budget goes to training and development (T&D).

Marketing 65

Marketing Survey Study B2B 65

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To What is your “share of voice” on important corporate topics or industry trends—i.e.

Report 40

Report Media Television Radio 40

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. The rule is: if you can’t measure the results, eliminate it. There’s no such thing as agnostic search anymore but try it incognito for good measure.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? What’s your best tip for measuring PR for broadcast coverage? Do that in high-energy, short and impactful soundbites. If you use those principles as your North Star, everything else falls into place. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Stuart Bruce

MARCH 19, 2015

It’s thought-provoking, exhilarating and infuriating in equal measure. The editor’s reply was: “F**k the research, just make it up… We’ll print it anyway.” Business corporate communications Media Politics public relations' Real public relations is more important than ever.

Publicity 60

Publicity Reputation Corporate Leadership 60