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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? Let’s face it. Be authentic.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. PESTLE analysis best practices.

Analysis 195
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186
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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

The trend toward increased CEO visibility isn’t merely a matter of ego, or personal preference, though it certainly might feed their vanity. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. Avoiding pitfalls isn’t that hard What about the risks?

Corporate 182
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. Big business is in a position to offer a form of civic and social leadership that is very scare in our government or other institutions. This is Big Business with a capital “B.”.

Corporate 159