The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 174

Employee Crisis Survey Study 174

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. The early results?

Mobile 122

Mobile Employee Communications Retail 122

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? Time to flood the airwaves!

How To 99

How To Corporate Storytelling Conference 99

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. ” 2020 Brings A Leadership Test.

Leadership 156

Leadership Corporate Energy Government 156

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. I wouldn’t jump to a trend for eccentric things that work for him. Most corporations are very conservative and would never take an unnecessary risk like this.

Leadership 282

Leadership Social Media Trends Facebook 282

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast. Integrating PR and marketing. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 110

Trends Crisis Corporate Leadership 110

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Agility PR Solutions

JULY 11, 2022

With diversity and DEI issues tasking a front seat in business, new research from corporate leadership data solutions firm Equilar and the HR Policy Association finds a renewed push to increase diversity in management, along with a focus on diversity, equity and inclusion in employee engagement surveys—and a belief in the importance of tying executive (..)

Company 78

Company Policies Survey Leadership 78

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. In an Oct.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders.

Corporate 74

Corporate Communications Survey Employee 74

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Employee engagement starts with listening to your people . His career spans 25 years of communications leadership in Fortune 500 companies. in Orlando, Fla.,

Travel 144

Travel Community Employee Government 144

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture. Stephanie Cartin, Co-Ceo and Co-Founder, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. Would you speak to this trend?

Leadership 60

Leadership Employee Industry Internal 60

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Several trends that started in 2021 will grow to carry over into 2022. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. Issues from 2021 to carry-over.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 86

Communications Conference Survey Corporate 86

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Do some (real) good. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

5W PR

JUNE 22, 2020

From the front-line employees to the CEO and the founders, everyone’s attention shifts to dealing with the matter at hand. The reason behind the crisis is not important at this step – but oftentimes, brands and corporations tend to underestimate how long residual threats can last once a crisis is over.

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Participating in broader trends is totally OK, but you need to do [it] your way, which is [being] true to yourself, relevant and [providing] something different and unique.

Communications 157

Communications Nonprofit Employee Film 157

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1.

How To 120

How To Media Employee Policies 120

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113