MaccaPR

MAY 11, 2017

As a lifelong learner, I love hearing how respected business leaders have navigated successes and challenges during their careers. I wanted to be inspired by and learn from respected women leaders and I found just that in retired FBI executive Deborah Pierce, Deluxe Corporation SVP Julie Schissel Loosbrock, and more! Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post. As the topic continues to trend, so does the company’s media coverage.

How To 120

How To Media Employee Policies 120

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Deirdre Breakenridge

SEPTEMBER 12, 2016

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. The reality is, leadership isn’t about the title, the money, or the corner office. You can find him on Twitter and LinkedIn.

Leadership 0

Leadership Corporate Agency Communications 0

Waxing UnLyrical

MAY 6, 2015

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. In very basic terms, this can be anything from “how should I dress for that PRSA meeting I’m attending?”

Leadership 40

Leadership Nonprofit Banking Travel 40

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction.

Crisis 199

Crisis Pitching Airlines Technology 199

PRSay

JUNE 2, 2021

We are responsible for thinking clearly and rationally about the needs of each client, setting goals and establishing a plan for how to meet them — taking into consideration the challenges we will encounter along the way. You can also follow Anvil Ready’s useful tips for communicators on Facebook , Twitter and LinkedIn.

Strategy 176

Strategy Meeting LinkedIn Communications 176

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Follow her on Twitter @ SarahDHuckins or on LinkedIn. .

Communications 171

Communications Nonprofit Training Study 171

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. How to use social media (not). So how do you use social media and remain couth?

Social Media 40

Social Media How To Media Twitter 40

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In other words, I started to look at what was happening in other fields and how that might bring value to current compliance challenges. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

wiredPRworks

JANUARY 3, 2018

In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. An international sales leadership speaker, Barbara is a professional member of the prestigious National Speakers Association [NSA] and serves on the NSA Illinois chapter’s board of directors. Register: online at [link].

Trends 40

Trends Insurance Insurance Marketing 40

Communications Conversations

MARCH 26, 2018

In fact, I’ve heard it first-hand from recruiters and corporate folks, too (I’m not looking for a job–but, people do bring this up from time to time). Because that’s the only message I can possibly come up with as to why these corporations and agencies don’t want to hire independent consultants.

Employee 79

Employee Corporate Meeting Agency 79

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: So, people who get promoted into leadership positions in technical organizations are typically technical experts. It doesn’t take much to actually just sort of learn like, “Oh, this is what it takes,” or “These kinds of things,” or, “How do I deliver feedback? You can find me.

Interviews 107

Interviews Video Communications Leadership 107

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. EXAMPLE: Marriott Promotes Their Corporate Blog. 3) Thought Leadership. Download our free guide, How to Choose The Best Press Release Distribution Service to get started.

Strategy 72

Strategy Education Resources Examples 72

wiredPRworks

APRIL 9, 2018

According to LinkedIn, top social selling leaders ?realize How to assess your social selling skills and find out where you can improve; great for team leaders who need new ways to motivate performance. How to design a content strategy that’s as easy as 1-2-3-4-5. Why is that? realize these benefits: 45% more opportunities.

Insurance 45

Insurance Insurance Financial Training 45

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Find Tia on Twitter and LinkedIn. Redefining professionalism has been a healthy response to the tragedies we’ve faced this year. Keep it real. She lives in Portland, Ore.,

Communications 157

Communications Nonprofit Employee Film 157

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. LinkedIn Profiles : It’s common to look at the LinkedIn profiles of the proposed account team members for their experience. .

Agency 60

Agency Real Estate Mobile LinkedIn 60

PRSay

JUNE 7, 2022

I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Connect with her on LinkedIn. As strategic communicators, we know the importance of planning for a crisis. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. How to Develop Leadership Skills – 6 Habits.

Leadership 40

Leadership Employee Writing LinkedIn 40

PRSay

OCTOBER 25, 2017

In discussing these situations, she contextualized how those in Middle America often face problems that coastal PR professionals may not have experience with. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 117

Social Media Conference Media Corporate 117

Cision

APRIL 18, 2017

In this case, I chose, “How to write blog posts that get read and shared.”. But many will consider linking to a piece of thought leadership on your site that the executive authored. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure. Image source: Spin Sucks).

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

SEPTEMBER 21, 2017

Social Selling: How to self-assess your social skills and find out where you can improve. Marketing Strategy: How to map out a simplified strategy you can delegate or implement today. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Waxing UnLyrical

MAY 14, 2014

As successful public relations professionals, we must deliver the guidance that our employer or client needs but often doesn’t know how to request. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts.

Nonprofit 86

Nonprofit Banking Leadership Government 86

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

NOVEMBER 7, 2014

Almost always a PR engagement involves increasing visibility and thought leadership. If one is not actually monitoring the venues in which visibility and thought leadership matter, it’s impossible to track the effectiveness of one’s PR strategy and outreach. And it’s exhausting. Based in the Washington, D.C.,

Strategy 97

Strategy Meeting Leadership Resources 97

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. How To Hack Your PR Strategy For Massive Growth. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

OCTOBER 26, 2015

So you slowly start to acquire a larger piece of the overall conversation, which is exactly what happens when you build thought leadership… which is a large part of what PR – and social PR – is about.” How to Use Social Media And Stay Couth. Twitter Facebook Google+ LinkedIn Monday Roundup: Best of SBC + #socialPR Launchpad.

Leadership 40

Leadership Training Social Media Community 40

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Thought Leadership: Wise Thoughts from Wide Experience. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

AUGUST 22, 2017

Internal communications professionals have to work with senior leadership and multiple stakeholders to help create a culture that celebrates Cinco de Mayo and 4 th of July, while also being a safe space for talking about issues that affect employees and society at large. What has been the impact of globalization on corporate communications?

Internal 70

Internal International Interviews Trends 70

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” They actually said, “Oh, we need to make a change in your account leadership.” It’s the whole leadership team asking me to explain myself. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts.

Ethics 71

Ethics Agency Journalism Corporate 71

The Stalwart Blog

DECEMBER 25, 2019

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, You can find me on LinkedIn. Insert jokes here.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Waxing UnLyrical

OCTOBER 5, 2015

How To Measure The Effectiveness Of Stories. Why: “Because storytelling is about making an emotional connection with the audience, it can be more difficult to measure the effectiveness of this,” writes Vanessa Chase as she shows us how to “know when the story that we’ve told has been effective.” ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

JANUARY 31, 2023

West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar. PR measurement.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media. Interesting in reading more?

Media Relations 93

Media Relations Automotive Media Survey 93