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Corporate Social Responsibility Everyone Should See

Mindful Marketing

People who are blind take most of the same medicine others do, but for individuals who don’t drive, there’s the challenge of traveling to a pharmacy to pick up a prescription. In other words, positive social impact is woven into the very fabric of the business’s operations.

Corporate 102
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The ROI of DE&I

PRSay

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. in Orlando, Fla.,

Travel 144
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Boosting your PR team’s ROI with Media Monitoring

Onclusive

The companies cited within the report also mentioned tangible financial benefits around demonstrating outcomes when it comes to media coverage. Director, Global Corporate Communications, Mimecast. Lona Therrien. As a result, 89% of Onclusive customers say that they are able to link their PR strategies with business impact.

Media 195
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning.

Ethics 104
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‘Tis the Season… for Holiday Stress, Anxiety and Depression

Burrelles Fresh Ideas

Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware. Mental health is especially important for those who communicate and interact with the public.