ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

The Hoffman Agency

MARCH 1, 2023

I started studying media because I loved film. Did I think I would end up in film? During university, I completed an internship in the social media department of one of the biggest machine manufacturers in the bottling industry, Krones, and found that one my strengths was in corporate communications.

Film 36

Film Writing Social Media Agency 36

The Hoffman Agency

MARCH 1, 2023

I started studying media because I loved film. Did I think I would end up in film? During university, I completed an internship in the social media department of one of the biggest machine manufacturers in the bottling industry, Krones, and found that one my strengths was in corporate communications.

Film 36

Film Writing Social Media Corporate 36

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. It feels great.

Sports 113

Sports Travel Television Agency 113

PR in High Definition

JULY 21, 2020

The purported three-phase harassment campaign outlined by the DOJ describes a sensational plot worthy of any blockbuster film. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. Where was the CEO in all this?

Reputation 77

Reputation Employee Film Internal 77

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. The first time I saw a Harry Potter film I had a strange sense of déjà vu.

Employee 103

Employee Communications Internal International 103

Wadds Inc.

AUGUST 14, 2023

Moore Kingston Smith LLP is the only firm of media accountants and advisers with a dedicated office of over 100 media specialists that proactively support the extensive range of needs of independent media businesses – covering marketing services, film & TV and entertainment, theatre and CreaTech.

Agency 52

Agency Sports Public Affairs Creativity 52

Melissa Agnes

JULY 19, 2016

Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. The potential impact of live-streaming. Perception is reality. And live-streaming gives the perception of full transparency; full reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

PR in High Definition

JULY 31, 2020

The purported three-phase harassment campaign outlined by the DOJ describes a sensational plot worthy of any blockbuster film. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. Where was the CEO in all this?

Reputation 62

Reputation Employee Film Internal 62

Waxing UnLyrical

JANUARY 27, 2014

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . The Intern and the Executive Coach, Part II: Criminal. Sunday will be Groundhog Day here in the U.S.

Film 78

Film Resources Internal International 78

Prohibition

AUGUST 26, 2019

However, an effective and powerful film can still generate huge success, capable of growing awareness through extending a brand’s message to a wider audience through extra social shares and online mentions. International Women’s Day – Katy Shaw.

Case Study 48

Case Study Video Study Film 48

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand?

Consumer 65

Consumer Course Film Advertising 65

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. Will we become a global squad of thought police?

Publicity 87

Publicity Ethics Technology Government 87

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? What is your idea of PR nirvana? What do you regard as the lowest depth of misery in PR?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. Do you see the problem?

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. Corporational Determinism—The New Paradigm for Product Launching. 1 Silfwer, J. 2019, October 19). 2 Press kit.

Media 52

Media Wikipedia Product Launch Journalism 52

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. Have you ever watched the film Miss Congeniality ? These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. They’re enacting it. No narcissism.

Handbook 36

Handbook Trade Shows Employee Local 36

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency? If an agency doesn’t get briefed appropriately by a client, we can’t provide the best solutions.

Agency 0

Agency Advertising Advertising Leadership 0

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Who better to learn corporate storytelling from than organizations already doing it well? Storytelling is a hot topic in the communications industry these days.

Storytelling 40

Storytelling Resources Writing Corporate 40

Cision

OCTOBER 31, 2016

It’s not a secret that LinkedIn is the premier job search platform, although its effectiveness to fill jobs is debatable (many studies demonstrate that networking and internal hiring are more useful for hiring than LinkedIn, although LinkedIn recruiting revenue intimates that a lot of hiring happens from LinkedIn as well). Slideshare.

LinkedIn 60

LinkedIn How To Mobile Course 60

ZudePR

MAY 22, 2018

Names of films and books that have entered the lexicon of the English language, and are used as shorthand to mean something else, are rendered lower-case. Use italics to express thoughts/internal dialogue. Avoid corporate language. …set up “offline accounts” for value-added tax (VAT), corporation tax, petty cash.

Writing 95

Writing Google Comparison Government 95

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. Another great example of using VR for storytelling is Amnesty International which used VR in early 2015 to give people a more immersive and emotional experience of the devastating results of barrel bombing in Alepppo, Syria.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

MAY 11, 2018

This week two sophisticated corporations faced an unwelcome PR challenge. Cohen is under criminal investigation for improper business dealings, and Essential Consultants is the same LLC that disbursed the famous $130,000 payment to adult film star Stormy Daniels in October 2017. Novartis is a $50 billion publicly traded corporation.

Brand 136

Brand Branding Real Estate Policies 136

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Film photography emerged later that century; this would rule the industry for over a century until digital photography in the early part of the 21 st century. style vs substance.

Ethics 52

Ethics Communications Print Television 52