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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. But then there’s an event – in screenwriting, we call it the “inciting incident” – that throws life out of balance.”.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. They can also be used like flash polls after a news event. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece.

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What Today’s Communicators Can Learn From Martin Luther King Jr.

PRSay

Sabrina Browne, vice president of BCW Global in New York, co-lead of the PRSA Black Voices affinity group and a member of PRSA’s New Jersey Chapter, hosted the “Diverse Dialogues” event. And Dr. King perfected the art of storytelling, something that’s crucial to being a minister.” It goes back to emotion. What is your belief system?

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. In the meantime, digital speaking events have exploded.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Let me tell you about one such story.