Sword and the Script

MARCH 8, 2022

What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? The sense I’m trying to convey here is whether or not the vendor – and its leadership – are out in the market listening to PR people. You can see and feel this – online, in the news, at events, and in the sales cycle.

Software 81

Software Corporate Publicity Technology 81

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

RH Strategic

SEPTEMBER 12, 2016

Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging.

Leadership 40

Leadership Corporate Blogging Report 40

RH Strategic

SEPTEMBER 12, 2016

Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging.

Leadership 40

Leadership Corporate Blogging Report 40

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. Winning unpaid speaking engagements at industry events carries added prestige over sponsored, so they can be worth the extra effort. Create your own event. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 125

Leadership Google Meeting Groups 125

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Shift Communications

SEPTEMBER 8, 2017

McKesson Corporation faces this exact conundrum. SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. Veteran brands like McKesson have successfully leveraged event activations to reposition their organization and drive brand awareness. Driving Healthcare Innovation.

Healthcare 79

Healthcare Leadership Local Retail 79

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107

Corporate Communications Crisis Management Crisis 107

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? You might connect your campaign to a particular event, such as World Kindness Day on Nov.

Employee 154

Employee Crisis Reputation Creativity 154

Melissa Agnes

JANUARY 11, 2017

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? Is crisis management a topic for your next event? The post Charge Against Volkswagen Executives Can Impact Your Leadership Team In Times Of Crisis appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Leadership 100

Leadership Crisis Crisis Management Video 100

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 79

Corporate Airlines How To Crisis 79

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. Press releases, thought leadership articles, and educational content creation campaigns can make tough financial topics easy and informative.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To show leadership during a serious crisis situation. To manage a corporate transition. Some CEOs are masters of PR – for better or worse, like Elon Musk or Marc Benioff.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Stern + Associates

NOVEMBER 13, 2023

Global Events Are Impacting Executive Visibility More Than Before To say the least, it was an eventful year when it came to hot-button political events and global upheaval. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected.

Trends 116

Trends Communications Conference Leadership 116

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

The Stalwart Blog

APRIL 15, 2016

The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. Without question, it was one of the best events I’ve attended in some time. The 8th Annual Military Child of the Year gala recognized seven outstanding military children who demonstrated resiliency, leadership and achievement.

Marketing 60

Marketing Hotels Pitching Leadership 60

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59 20–21, 2024.

Radio 59

Radio Pinterest Television Government 59

PRSay

MAY 14, 2021

Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. Berger Educator Mentor Award from the University of Alabama’s Plank Center for Leadership in Public Relations in 2013. Information about the event will be posted on Aug.

Education 150

Education Journalism Leadership Interviews 150

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

FEBRUARY 14, 2023

PRSA’s Phoenix Chapter helped amplify the Code of Ethics during its first event of the year , an in-person discussion of some real-life ethical situations communicators are currently facing, including the use of ChatGPT. Vana credited the event to Chapter member Michelle Olson, APR, CEO of Lambert, who proposed the idea last year. “We

Ethics 167

Ethics Training Social Media Leadership 167

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Digital design and production skills are in demand as events continue to take place online. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. This event is not an isolated blip on the radar; it is a symptom of a deeper malaise that has been gestating within the company, prominently highlighted by the infamous 737 MAX controversies.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 24, 2022

Thought leadership events, too, can support an expert positioning. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. B2B PR conveys expertise. For B2B brands, expertise counts.

B2B 170

B2B Brand Branding Education 170

Deirdre Breakenridge

SEPTEMBER 4, 2018

In addition to gaining hands-on experience with general PR practices, I also gained some experience in corporate event management, assisting in everything from creating copy for event programs to arranging seating charts and keeping track of speaker audio visual requests.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

Stern + Associates

JUNE 5, 2023

In this episode: Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Open and World Series. He delves into his journey into becoming a professor and author.

Meeting 62

Meeting Publicity Sports Groups 62

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 95

Survey Industry Leadership Study 95

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm. Look at media coverage, social media engagement, and audience feedback for insights.

How To 78

How To Ethics Measurement Creativity 78