Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

Bianchi Biz Blog

MARCH 7, 2024

This sector’s growth is complemented by robust capital markets and a surging real estate industry, alongside advancements in renewable energy technologies and the burgeoning natural gas market. Making informed choices about which media outlets to engage with can significantly impact a company’s reputation and success in the market.

Print 106

Print Marketing Real Estate Automotive 106

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. Recruitment has stalled in all but replacement and investment roles.

Agency 98

Agency Publicity Marketing Banking 98

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Sergii Bidenko: During crises, people need strength and energy to fight stress. How can you tell if something is wrong with it?

Energy 52

Energy System Exercises Examples 52

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JULY 12, 2017

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. But nowadays there’s pressure for brands to take a stand.

Brand 174

Brand Branding Fashion Advertising 174

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Let’s take the energy industry just as one example. It’s looking at your purpose.

Ethics 62

Ethics Company System Corporate 62

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Bear in mind that a USP can hinge upon a superior product or service, but it can also be born in a strong corporate culture, a rigorous service orientation, an entrepreneurship story, or even a distinctive marketing campaign. It takes time and energy, not only from the PR agency or team, but from the client. But it can still stand out.

Energy 168

Energy Measurement Media Relations Local 168

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. YouGov BrandIndex, which tries to quantify reputation impact of negative events for brands, compared the Equifax situation unfavorably to the crisis that it evoked for most professionals – the Volkswagen diesel scandal.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Stern + Associates

AUGUST 3, 2022

While his business represents noted authorities for their speaking and advisory work, the business I founded provides public relations strategy and services to thought leaders from academia and corporations. How one works, both in teams and independently, influences their job performance and satisfaction.

Groups 104

Groups Employee Strategy Ethics 104

PR in High Definition

FEBRUARY 24, 2020

This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Companies have both ‘character’ reputations (‘do I like you?’) and ‘capability’ reputations (‘are you going to do what you said you’d do?’)

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. By allowing you to create, implement and monitor your campaigns in one platform, you can save time and energy and focus it all on winning earned media.

Brand 88

Brand Branding SEO How To 88

Melissa Agnes

MAY 20, 2015

This impacts trust in your organization and for an organization such as an energy company, trust can result in the loss of a social license to operate – which inevitably impacts their bottom line. It will be interesting to see how this plays out on their reputation in the long-run. Share price drop.

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. DavidPRBlog Chip Bergh corporate communications lebron james Levi''s marketing public relations sustainability'

Storytelling 81

Storytelling Marketing Viral Energy 81

The Hoffman Agency

MAY 25, 2017

Analysts say that Tesla’s media approach—strategic tweets from Musk that build interest in upcoming corporate announcements, creating a steady dribble of information—is unconventional, but largely working. ’ and ‘How do I make energy sustainable for humanity on a long-term basis?’ Building and championing a vision.

Brand 53

Brand Branding Marketing Energy 53

Communications Conversations

NOVEMBER 14, 2018

At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. If you don’t feel good about where you are spending your time/energy – change it.

Energy 60

Energy Agency Insurance Insurance 60

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The third pillar focuses on our own brand and reputation. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Maxim Behar

APRIL 17, 2024

If anyone perceives his ignorance as disrespect, it will reflect badly on the King’s reputation." He already held a high position in the management of the huge corporation 'Telefonica,' and until his last moment, he never stopped praising and talking about our country." "The That was truly a lifetime, unforgettable day.

Hotels 64

Hotels Meeting Transportation Local 64

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. 2) Are vendors *really* investing in the wrong tactics?

B2B 62

B2B Marketing Survey Study 62

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR?

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

JUNE 5, 2015

. “His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Don was instrumental in those efforts. Based in the Washington, D.C.,

Measurement 40

Measurement Hotels Conference Facebook 40

Maxim Behar

MARCH 6, 2022

This is amongst the largest public relations corporations in the world and it gives us a lot of energy and it gives us a lot of experience and abilities to promote our business and then to improve our business to a much better level. 7) How PR can be used for Online Reputation Management, especially by B2B companies? This is PR.

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Communications Conversations

AUGUST 31, 2018

I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. And, two, they don’t need us.”

Media 112

Media Journalism Report Video 112

Communications Conversations

MARCH 14, 2017

Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? Professionally the organization has helped me grow skill sets and build a reputation in this community. A while back you took your first big corporate job with 3M–big change!

Ethics 68

Ethics Leadership Examples Fashion 68

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information.

Web 40

Web Pitching Local Report 40