Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort. 2017 US Reputation Dividend Report.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The Reputation Dividend report puts Royal Dutch Shell in top place, displacing Unilever with GSK showing the biggest gain up from 40 to fifth.

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations.

Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence.

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. What’s on the minds of corporate communications executives? Reputation is a top priority, yet few have plans to manage it. CEOs are responsible for corporate reputation.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value. Identify reputation vulnerabilities and opportunities.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Often, no one person within PR has full responsibility for corporate reputation management.

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7.

Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. In business, opinions play a big role in shaping reputations.

 Corporate Reputation is Important to Marketing

5W PR

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. We earlier discussed the importance of a good corporate reputation as well as the importance of having a strategic plan in place in case of a major corporate catastrophe.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational… Continue Reading → The post Corporate reputation of FTSE350 worth £1 trillion to UK economy appeared first on STUART BRUCE.

5 tips to design highly effective corporate social responsibility campaigns

Agility PR Solutions

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Analysis Public Relations reputation

New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. While consumers hold organizations to high standards, they also understand that cyberattacks do occur,” said Casey Boggs, president of RepUs, a firm specializing in reputation management and cybersecurity preparations.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

The economics of reputation toolkit

Stuart Bruce

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue?

Fake News Can Damage Your Corporate Reputation

David PR Group

Tremendous reputational damage – and lost revenue – could be in the offing. If nothing else, this is yet another warning shot and reminder that every business needs to be continually monitoring its online reputation. David online reputation online reputation management

Bring your corporate reputation back from the brink

PR Daily

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link].

How leaders’ reputations can either shine or decline during COVID-19

PR Daily

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards. In other instances, CEO reputations improved markedly, new research shows. What successful corporate leaders do.

How to Boost Your Reputation on Google

Cision

The Benefits of Boosting Your Reputation. She is also a sought-after Keynote speaker and corporate trainer. The post How to Boost Your Reputation on Google appeared first on Cision.

How and why you should be measuring reputation in 2020

PR Daily

Consumers are choosing everything from cars to chicken sandwiches based on corporate values. This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Gervais Condemns Golden Globe Artists as Complicit in Corporate Sins

PR News

The post Gervais Condemns Golden Globe Artists as Complicit in Corporate Sins appeared first on PR News. Branding/Reputation Latest Posts Media Relations

“Chief Reputation Officer”

Reputation Us

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation. Assessing (see Reputation Audit) your organization by enhancing a sustainable reputation.

How the Enterprise Is Shifting Toward Corporate Social Responsibility and What It Means for Comms

Meltwater - PR

In August 2019, one of the most influential business organizations in the world, the Business Roundtable, released a new Statement on the Purpose of a Corporation. Enterprise Executives PR & Comms Planning & Strategy Reputation Management

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO. Reputation: Risky Business.

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering?

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? Embed strong issues management into your corporate culture.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it,” and we agree.

Wegmans tops brand reputation list

PR Daily

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

How to use corporate social responsibility efforts for PR wins

PR Daily

With more companies engaging in corporate social responsibility (CSR) efforts, there are opportunities to talk about the social good taking place. RELATED: Take the first step in achieving corporate communications excellence ]. CSR protects your reputation.

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust.