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Managing Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Kantar Reputation Intelligence. Time: 1:00 pm EST. The post Managing Corporate Reputation with PESTLE Analysis appeared first on Onclusive.

Analysis 370
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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort. However, a PR pro trying to explain the inherent value of reputation to shareholders, bosses, clients, or investors cannot simply rely on her charisma. Measuring Corporate Reputation: Perception or Performance?

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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind.

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“Alexa: How Do We Improve Our Corporate Reputation?”

Reputation Us

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact.

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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation.

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Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

But content also includes your press releases, corporate communications and annual report. Building credibility is an important component of having a good reputation. This valuable aspect of reputation determines whether your message is received, or not.

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand.

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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3.

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Brands in motion: Corporate reputation is a leading factor in health-treatment decisions

Agility PR Solutions

Regardless of industry, a brand’s integrity begins and ends with its reputation—and nowhere is this more important than in the life-saving decisions made by healthcare professionals.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”.

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2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value. Identify reputation vulnerabilities and opportunities.

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Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The post Corporate Communication: Create Opportunity out of Crisis appeared first on.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

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Corporate reputations improve during a year of crises—what’s been the key differentiator?

Agility PR Solutions

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score.

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporationsreputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. The post Linking Cybersecurity and Corporate Reputation.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 8: Insure Reputation Risks.

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Book review: Reputation in Business

Stephen Waddington

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson.

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Measure your results to get the attention of corporate leadership

PR Daily

FREE GUIDE: The Ultimate Corporate Communications Internal Email Broadcast Best Practices ]. How to reach corporate leadership through measurement. Mitchell said presenting clear analytics is key in demonstrating the impact of stories back to corporate leadership. “I

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Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion. Reputation Dividend | UK Top 10. The report estimates that reputation contributes 57.6%

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Is There Reputation Damage After A Cyber Attack? YES!

Reputation Us

In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence. Let’s protect that reputation today…together.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy.

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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital.

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The Board of Directors’ Role In ESG, Reputation Management and Crisis Mitigation

Reputation Us

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. How are their reputations personally?

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Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The post Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation appeared first on ReputationUs

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Advance Your Company’s Purpose To Enhance Its Reputation

Reputation Us

Few business buzzwords arouse more skepticism than the notion of corporate purpose. When it comes to establishing purpose and maintaining a positive reputation for your organization, staff and customer trust is essential.

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Why Reputation Management is important for individuals?

Prohibition

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. You need to make sure your online reputation is in check. Your reputation is your most important asset. Prohibition are online reputation management experts.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? Identify issues most likely to align with, or impact, your business strategy and corporate culture. This can affect your employees, customers and community—and your own reputation.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? Identify issues most likely to align with, or impact, your business strategy and corporate culture. This can affect your employees, customers and community—and your own reputation.

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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing.

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6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. CEOs are responsible for corporate reputation.

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Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Many corporate departments including public relations, marketing, brand management and risk management share some level of responsibility for reputation management. Often, no one person within PR has full responsibility for corporate reputation management.

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Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational… Continue Reading → The post Corporate reputation of FTSE350 worth £1 trillion to UK economy appeared first on STUART BRUCE.

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Should ‘share of admiration’ be a new reputation metric?

PR in High Definition

Could admiration be a reputation measure of success? I’m adding ‘share of admiration’ to the mix, and this would be measured against companies that you do not compete with, at a sales level, but you may at a reputation level.

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#PRStudChat Discusses The State of Digital Corporate Reputation

Deirdre Breakenridge

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. What is digital corporate reputation?

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New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. While consumers hold organizations to high standards, they also understand that cyberattacks do occur,” said Casey Boggs, president of RepUs, a firm specializing in reputation management and cybersecurity preparations.

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Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. 2) People buy from businesses with good reputations.