Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

MARCH 21, 2023

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith. They lost confidence.

Banking 81

Banking Financial B2B Web 81

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

Web 40

Web Marketing Engineering Reputation 40

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. Though it broke no laws, its representation of controversial clients has at best shown an inconsistent adherence to its own stated corporate values. It’s usually best to expose all the bad news at once.

Banking 257

Banking Facebook Reputation Crisis 257

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. And as the COVID-19 crisis worsened, the organizations that I planned to pursue as clients saw their communications needs increase. Was I too optimistic, or a little bit crazy, after all? Be stingy with expenses.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stern + Associates

OCTOBER 26, 2023

They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62

Mark My Words

MARCH 11, 2015

Crisis and Clarkson fit hand in glove. So, let’s mutter the unsayable – it will be a sad day when Clarkson packs away his webbed driving gloves. Crisis comms demands a low profile, but Clarkson is unable to pull on his Second World War helmet and duck beneath the parapet. Will it harm the Clarkson marque?

Crisis 60

Crisis Guidelines Web Twitter 60

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Corporational Determinism—The New Paradigm for Product Launching. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

NewsWhip

NOVEMBER 23, 2021

This means extremely fast web crawling, and top notch connections to social networks. . PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends. Crisis management. It must be fast.

Media 78

Media Crisis Management Reputation Tools 78

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0, Eventually, and thankfully, DEI will be expected and not a marketing point. . Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. How Can You Determine How You are Seen?

Brand 231

Brand Branding Employee Data 231

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

Media 113

Media Radio Television Sports 113

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Crafting impactful messages is another key aspect of brand narrative control. Strategic management of content distribution and publication is also crucial.

Brand 78

Brand Branding Storytelling Software 78

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64

Ethics Social Media Local Corporate 64

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. For example, suppose that you are considering doing businesses with XYZ Corporation. By Chris Anderson.

How To 217

How To Crisis Management Google Reputation 217

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. There has also been a massive change in the influence of web-based outlets. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Brand 105

Brand Branding Reputation Corporate 105

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Clean up your web presence. Engage with customers on- and offline to rectify problems and work towards a solution. Do good for your community.

Reputation 137

Reputation Brand Branding Customer Service 137

Shift Communications

AUGUST 28, 2017

More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Suppose we want to understand how an audience is likely to react to a negative corporate announcement. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Maxim Behar

JANUARY 24, 2022

About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. Blogs – personal, professional, corporate, etc. Suppression, Removal, and Crisis Management.

Reputation 118

Reputation Google Crisis Management Engineering 118

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

MARCH 23, 2021

With this integration, Critical Mention clients can now: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Analytics 154

Analytics Google Radio Web 154

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). Some of those comments include the following: “Significantly more related to internal comms and recruiting.”.

Survey 129

Survey Communications Measurement Internal 129