The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Sharpen up your writing skills and creativity. Content Marketing Online PR digital PR google online PR Penguin SEO'

Digital PR 154

Digital PR Google SEO Content Marketing 154

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Boost SEO Performance with video marketing. Higher SEO ranking means more traffic to your site. Drive Awareness. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Even an inspired agency team likes to be challenged in a constructive and creative way.

Agency 223

Agency How To Construction Advertising 223

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Dorothy Crenshaw , CEO, Crenshaw Communications . Slow decline of social media. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). That’s a pretty incredible ride. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

5W PR

NOVEMBER 27, 2018

Be creative, but don’t go so far out of the box that you offend or alienate. Social media puts your business on par with the corporate giants. Blogging is an essential search engine optimization (SEO) strategy. If your press release links back to your site, this can be an added boost for your SEO efforts.

Brand 107

Brand Branding Engineering SEO 107

Barokas

MAY 30, 2017

Press Releases Can Help a Brand’s SEO. Yet, some still argue that press releases are not SEO tools and while national publications do pick up releases from the wire, most are relegated to obscure and hard to access areas of the site that get little to no traffic and fail to rank highly in searches.

SEO 68

SEO Pitching Corporate Report 68

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. Creativity is back. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

SEPTEMBER 17, 2016

The volume of bad pitches has long been out of control, and though I contend SEOs account for much of this, there seems to be a genuine need for a continual stream of PR 101 level content. And that will in turn increase your SEO rankings, and eventually lead to an increase in organic traffic. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Ishmael's Corner

MAY 5, 2015

As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Stephen Waddington

OCTOBER 3, 2019

Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. The big opportunity is for agencies to help clients to articulate and live their purpose. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

AUGUST 5, 2013

In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). Social Media May Soon Drive More Traffic to Your Site Than SEO. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Social Media 88

Social Media Media SEO LinkedIn 88

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. I’ve highlighted this point because some folks have questioned the value of corporate blogging. This is one of those times. I’m thankful that the judges didn’t hold the outdated design against me.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Waxing UnLyrical

DECEMBER 20, 2018

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan. Many organizations are filled with solid, creative, strategic communications practitioners and some are lucky enough to have great managers. And that’s wise.

Leadership 85

Leadership Training Agency Groups 85

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles, CA.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. Progress is slow.

Government 103

Government Education Print Ethics 103

Beyond PR

JULY 27, 2016

PR can even boost your SEO. The rules of wise SEO apply here like any other content written for the web. By providing information and content that your target audience seeks, your corporate communications team can help marketing impact the bottom line. Her team leads social media, PR, creative and blogging for the brand.

Writing 40

Writing SEO Web Content Marketing 40

Stephen Waddington

OCTOBER 3, 2019

Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. The big opportunity is for agencies to help clients to articulate and live their purpose. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

AUGUST 25, 2015

It’s not impossible to catch up, but it is harder, because there are so many nuances both to the art and science of content – from writing for the web and headlines to incorporating visual media, basic SEO skills and distribution – that add up to a competitive advantage. Content marketing is proving effective for demand gen.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

FEBRUARY 12, 2019

Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. bring creative ideas and use data to execute? We learn to communicate visually – think of a child that draws pictures – before we learn to write. Looking for an agency partner that can both. Talk to Us !

Blogging 109

Blogging Survey B2B Analysis 109

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more.

Reputation 62

Reputation Company Engineering Banking 62

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Or perhaps there’s a jack-of-all-trades cheaper PR-led option on offer.

Publicity 40

Publicity Ethics Creativity Travel 40

5W PR

NOVEMBER 23, 2021

Influencer Marketing is SEO Friendly. A good influencer strategy could ensure that businesses get more organic traffic to their website through SEO too. Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Instagram Influencer Marketing Costs.

Instagram 158

Instagram Publicity How To Social Media 158