MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events.

Resources 78

Resources Creativity Publicity Local 78

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. “PR Paid Forward provides the strategic thinking, creativity and flexibility that many PR professionals seek when looking for ways to give back today.” PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims.

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 243

Media Analysis Measurement Advertising 243

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative. And there are just too many choices – the ultimate example of the paradox of choice. You have to make the uninteresting interesting. They all look the same.

Corporate 64

Corporate Storytelling B2B Facebook 64

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 221

Media Analysis Measurement Advertising 221

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. For example, about ten years ago plain, san-serif fonts made a comeback and saw their day in the sun once again. It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

Presspage

NOVEMBER 3, 2021

PressPage’s mission is to automate parts of the external communication workflow to free communications teams so they can invest more time in strategy, relationships, and creative development. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

PressPage’s mission is to automate parts of the external communication workflow to free communications teams so they can invest more time in strategy, relationships, and creative development. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. A good PR plan can include solid examples of relevant situations and stories for comment so that all parties agree on what’s appropriate. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Tools Social Media Trends 170

Landis PR

JANUARY 31, 2023

Take Pepsi’s #SwagStepChallenge , for example. 64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way. However, if you’re a B2B brand, it is important to be authentic and creative when using this platform – the average corporate communications will not work in this environment!

Video 59

Video Creativity B2C B2B 59

Buchanan PR

JANUARY 16, 2024

The work your attorneys are doing for their corporate clients positions them well to be a resource to a business journalist. They are, by nature, creative and quick thinkers, counselors, communicators, and problem solvers. As any CEO or business owner knows, there are legal angles that come with almost any business decision.

Media Relations 66

Media Relations Strategy Marketing Media 66

The Hoffman Agency

MARCH 11, 2024

A better working atmosphere and more creativity Particularly from the point of view of employee well-being, diversity and inclusion contribute to creating a work environment where employees feel respected, valued and included. On the same theme of employee well-being, an inclusive system serves as a remarkable catalyst for creativity.

Employee 28

Employee Creativity Corporate Company 28

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. Apple is a great example of family branding: It leverages its highly esteemed name and graphic icon for its AirPods, MacBooks, and iPhones, among other products.

Brand 85

Brand Branding Sports Chemicals 85

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Final Thoughts Mastering event planning requires a combination of strategic thinking, attention to detail, and creativity.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Wadds Inc.

NOVEMBER 11, 2023

As part of our work we help creative agencies to set company direction and provide support with strategic growth plans. Secure non-executive director (NED) support The Corporate Governance Code recommends that SMEs have at least two independent non-executive directors. The upcoming General Election is a great example.

Government 52

Government Policies Corporate Analysis 52

Landis PR

OCTOBER 12, 2022

ODC is a great example of how organizations can foster community – creating a space where people can explore their own creativity and nurture their whole selves. This year, the San Francisco Business Times named Landis as one of the top 100 businesses on its Bay Area Corporate Philanthropy List.

Community 98

Community Communications Nonprofit Corporate 98

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. For example, the company’s reputation was lackluster among media and influencers when I started. The text was stiff and corporate. The story was unsolicited.

B2B 106

B2B Leadership Marketing Blogging 106

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. The possibilities are endless. Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. Human resources.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. Human resources.

Software 78

Software Corporate System Data 78

Solo PR Pro

NOVEMBER 28, 2023

For example, a nice microphone can be a great gift for a client starting a podcast in 2024. Choose a cause or charity that resonates with your client’s corporate values or personal passions. High-quality noise-canceling headphones, smart planners, or the latest gadgets can be both impressive and useful.

Local 96

Local Travel Print Groups 96

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. See the example below of Sara’s post celebrating her 19th anniversary of Spanx. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Waxing UnLyrical

AUGUST 28, 2018

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. For many creative writers turned corporate, this means using your lede to create your story arc. Draw readers in using imagery, analogy and emotion. Explain the conflict.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Presspage

MARCH 15, 2023

Twitter is filled with hilarious examples of AI errors and fake news. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

APRIL 20, 2020

That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. Intuit’s QuickBooks, for example, has teamed with GoFundMe for a small business relief fund. And can you imagine being a retail store without e-commerce capabilities right now?

Brand 284

Brand Branding Small Business Retail 284

5W PR

SEPTEMBER 18, 2018

Firms only need to include the name “blockchain” into their titles to ride the wave to promising corporate valuations. As a result, PR professionals must be on the lookout: creative thinking is essential to help clients stand out amid the noise. Management teams are typically atypical.

Education 166

Education Government Agency Technology 166

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services. Move Away From the Status Quo.

Consumer 243

Consumer Brand Branding How To 243