ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I’ve created a methodology called Corporate DNA. Document what you want to achieve from your positioning and how you can be relevant to your community.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Solo PR Pro

AUGUST 10, 2021

Michael Ares, MDA Corporate Marketing, LLC. One of my favorite tips for writing a compelling proposal is to add some personality and color commentary to an otherwise straightforward document using the tool Loom. I tailor the creativity to the client, but always like for it to reflect our company's brand and personality.

Writing 104

Writing Analysis Case Study Video 104

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

Sword and the Script

AUGUST 25, 2020

We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. It might even be a good idea to seed this with peers and build consensus before suggesting it in a team meeting (this is the secret to winning in corporate politics). Document content types.

Marketing 87

Marketing Guidelines Social Media Conference 87

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 31, 2015

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Guerrero ( Creative Commons ). You can, but it’ll require preparation and planning. Establish a crisis communication plan now rather than later. It dictates recovery time and actions. Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Stern + Associates

AUGUST 3, 2022

While his business represents noted authorities for their speaking and advisory work, the business I founded provides public relations strategy and services to thought leaders from academia and corporations. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Groups 104

Groups Employee Strategy Ethics 104

Wadds Inc.

FEBRUARY 15, 2024

The document sets out the governance expectations of organisations funded by Arts Council England in identifying and classifying risk issues. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. “The

Creativity 105

Creativity Government Financial Reputation 105

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mark My Words

MARCH 27, 2015

Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? Can he live without the programme and will this latest set back challenge him to put some of his well documented demons to rest and come back smarter than ever. Only time will tell now.

Comparison 60

Comparison Leadership Creativity Corporate 60

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). “I need to use your hotspot,” I demanded when my colleague cracked open her door. Want to read more from Nova? Click here !

Wireless 120

Wireless Hotels Conference Engineering 120

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

PRSay

SEPTEMBER 29, 2016

This happens either with potential clients or clients who have terminated contracts a short time after the documents were in effect. As practitioners for hire, it’s important to explain to potential clients why we either are not answering an RFP or why we are not including specifics for strategies, campaigns, and creative.

Ethics 60

Ethics Government Agency Creativity 60

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? Help them read your mind – by telling them.

Agency 60

Agency Corporate Interviews eBook 60

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Cision

JUNE 8, 2016

For smaller accounts, where maximum efficiency is needed to make sure the bulk of the time and resources are spent on executing media outreach, these documents and backup materials are still important, but may not be as extensive. What advice do you have for those looking to begin a career in PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. The documents they work with – and there are a lot of them – are often touched by multiple people before meeting their end destination. This type of solution also allowed press agents to facilitate faster workflows.

Big Data 81

Big Data Government Local Data 81

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Everyone from governments, corporations, and individuals has a heightened focus on hygiene. Many occupations have had to drastically reconsider how they do business and get creative with the Internet.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Corporate Communications is Taking More PR Work In-House, finds Survey. Then the economy changed.

Agency 101

Agency Trends Marketing Survey 101

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Later that evolved to include email distribution and the analytics that are the basis for CRM.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

FEBRUARY 17, 2016

I have a one-page document. For me, that means: 1) My blog, 2) The Talking Points Podcast, 3) Coffee meet-ups, 4) The corporate communicator mastermind group I organize, and 5) A host of other strategic efforts I’m trying to uncover new business. Not exactly the most creative name in the world, right? Definitely.

Meeting 60

Meeting Trends Web Conference 60

ImPRessions - Crenshaw Communications

JULY 24, 2023

He even changed the corporate name to “X” a couple of months ago, so that one isn’t new. More than anything, to me, “X” connotes closing out of a document or platform. So far, so good. But the messaging makes no sense Yet the messaging is incoherent. Others immediately think of pornography.

Twitter 156

Twitter Banking Brand Branding 156

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. the Disney corporation.

Film 94

Film Creativity Video Enterprise 94

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Communications Conversations

FEBRUARY 5, 2015

But, the best “corporate” (OK, so it’s not really a “corporate” account, but bear with me) Instagram account from Minnesota is one you probably HAVEN’T heard of (especially if you’re from outside Minnesota): Explore Minnesota. You still need creative ideas. Great idea, right?

Instagram 60

Instagram Corporate Case Study Study 60

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. Translating entire documents is cumbersome and time-consuming. Now imagine it’s two years later or longer. Simplify Translations.

Writing 72

Writing eBook Case Study System 72

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. These awards celebrate the very best in brand communications with an emphasis on creativity.

Instagram 120

Instagram Examples Brand Branding 120

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”.

Marketing 76

Marketing Consumer Measurement Viral 76

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. But first, allow me to share a quick story about a client who knows precisely how to make the Maccabee agency love them madly.

Agency 0

Agency Advertising Advertising Leadership 0

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. Stories connect people to each other and to their organizations.

Storytelling 40

Storytelling Resources Writing Corporate 40