Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 77

Technology Training Data Consumer 77

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. 83% of those polled now employ BORIS.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. A: They register to attend our introductory training. Want to stand out with content?

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. We might search the web with purpose, but get lost in the parade of pages. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing.

Marketing 60

Marketing Web Viral Social Media 60

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials.

Google 100

Google Training Engineering Web 100

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 137

Storytelling Video Strategy Analytics 137

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. Don’t miss these related posts: Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. Marketing: Investment, Cost or Profit Center?

Measurement 60

Measurement Marketing Web System 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Tools are often built into the platforms you use.

Community 92

Community How To Marketing Data 92

The Proactive Report

APRIL 3, 2015

A featured story with visuals : Most company newsroom are still web 1.0. The public and the media want visual content. Invest in talent, equipment and training so that your PR team can make short, interesting news videos and host them in your newsroom. Here is the checklist. Use it to evaluate your newsroom.

Analytics 100

Analytics Resources Video Google 100

wiredPRworks

SEPTEMBER 21, 2017

According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing. 25% Receives sufficient training on marketing in a digital age. 22% Have insight in the true ROI of all key marketing initiatives.

Insurance 40

Insurance Insurance Marketing Conference 40

Shift Communications

JANUARY 21, 2015

That’s almost a quarter of ALL web traffic coming from Facebook alone. With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. Marketing Analyst. The post Is Your Content Sharable? People are busy.

Mobile 60

Mobile Web Viral Social Media 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

The Proactive Report

JUNE 23, 2015

It is no longer a simple training video that explains the culture of an organization. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? There is no doubt that video is the preferred content format of the future. Follow us on Twitter.

Video 100

Video Mobile Trade Shows YouTube 100

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

DECEMBER 3, 2016

In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. The report identifies seven barriers to agile marketing. We lack training or knowledge about Agile approaches (23.5%).” 1) What is Agile Marketing Again? 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. This week’s roundup features seven posts from around the web that focus on problem solving. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Sarah Evans. prsarahevans. If you want breaking industry news instantaneously, he’s the one to follow.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

NOVEMBER 30, 2022

What are our plans to augment the team through more advanced internal training or staff changes? Hiring a marketing professional shouldn’t be a fix-it-and-forget-it tactic. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

The Proactive Report

FEBRUARY 22, 2016

Currently only 5% of news content is an original initiative story. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Currently only 5% of news content is an original initiative story. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. But they push through it generally things go smoother when they stick to their training regimen. bring creative ideas and use data to execute? Give our services a try.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers.

Conference 40

Conference Internal International Leadership 40

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

PRSay

JANUARY 4, 2022

You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Keep this in mind when developing story ideas and angles for blog posts, content-marketing pieces and other social posts. Front-load your web heads. So draw readers in by front-loading your web headlines.

Writing 205

Writing Web Training Content Marketing 205

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78