Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. There are some pretty powerful, user-friendly, and inexpensive alternatives that may allow you to be creative without the costs of time and resource. Canva is a web-based image creation platform that is intuitive and user-friendly. so that it will load quickly).

How To 240

How To YouTube Software Creativity 240

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Lack of resources. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities.

B2B 94

B2B Company Survey Enterprise 94

PR 20/20

JANUARY 6, 2023

If your SEO isn’t up to par, you can gather keyword data from various resources. The top keywords you discover can then be used as direction for the type of content you should be creating. You can also add these keywords to your existing website content to help boost its search engine ranking. Answer the Public.

Engineering 86

Engineering SEO How To Resources 86

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. Now, the open web is being challenged by the growth of social networking platforms. Their news clout is growing, as the networks are increasingly publishers and aggregators of content.

Facebook 184

Facebook Web Social Media Engineering 184

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Stephen Waddington

FEBRUARY 24, 2020

Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. It’s a concept as old as the web itself but is something that very few organisations do well.

B2B 88

B2B Journalism Case Study Storytelling 88

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 137

Storytelling Video Strategy Analytics 137

The Proactive Report

APRIL 3, 2015

A featured story with visuals : Most company newsroom are still web 1.0. The public and the media want visual content. Source: 2015 Edelman Trust Barometer) Every piece of content, text, images and videos, in your newsroom must be optimized for the latest Google search algorithm. Resource: Google Analytics Tutorial.

Analytics 100

Analytics Resources Video Google 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Contently - Strategy

OCTOBER 5, 2020

In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Aren’t people supposed to be blind to the spots designated for banner ads around the web? The answer really depends on the content. No image, just one line of text and a call-to-action button.

Advertising 110

Advertising Advertising Real Estate Travel 110

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Increased workload with no increase in resources.”. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 139

Study Media Relations Media Measurement 139

PR 20/20

APRIL 29, 2023

By creating content that is optimized for search engines, associations can attract new members, sponsors, and partners to their websites. And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. That’s all well and good, but where do you begin?

Engineering 77

Engineering Google Tools Blogging 77

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Resources: [link] [link] [link] [link]. COVID-19 has altered the way we all communicate with one another for the time being. .

Media 113

Media Radio Television Sports 113

Cision

JULY 6, 2017

When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

APRIL 29, 2023

That’s because a content strategy is a living document that should often be tested, iterated, and updated. Without a constant check-in on performance, you risk pouring resources into content that no one will ever read. How Do I Know if My Association’s Content Strategy is Effective? We’re here to help.

Tools 70

Tools Measurement Strategy Analytics 70

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

Analytics 80

Analytics Google Content Marketing Small Business 80

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Web Ink Now.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence.

Survey 93

Survey B2B Report Video 93

PR 20/20

JANUARY 17, 2023

These touch points (web pages) should provide the most substantial content pieces. Make these personas a top priority during content creation; they will likely have the most impact on future ROI. Create Purposeful Content For Each Stage. Talk about the art and science of content marketing colliding.

Strategy 52

Strategy How To Technology B2B 52

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

MAY 7, 2014

This week’s roundup features seven posts from around the web that focus on problem solving. Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. The Hidden Value of Influencers in B2B Content Marketing.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily. Takeaway.

Survey 60

Survey Content Marketing Report Corporate 60

wiredPRworks

OCTOBER 16, 2018

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Called a “Powerhouse Marketer,” Barbara Rozgonyi leads CoryWest Media. Try on new ideas, new fashions and new perspectives. 6:30-7:00 Sips and Treats. About Barbara Rozgonyi.

Brand 40

Brand Branding Fashion Social Media 40

ImPRessions - Crenshaw Communications

JULY 19, 2016

Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content that’s gathered from around the web. Here are some of the basic rules for maximizing your content curation practices. Use all your distribution channels.

SEO 120

SEO Tools Web System 120

Critical Mention

JANUARY 16, 2020

Internal links should contain related content to the page site visitors are initially on. For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Google Support Search .

SEO 80

SEO Strategy Engineering Mobile 80

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142