Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. PR is about reputation. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? While videos remain the king of content, your PR strategies should go hand-in-hand to boost your campaign’s visibility.

Video 109

Video Marketing SEO Social Media 109

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

JULY 27, 2021

I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. There’s no chance a bona fide reporter (or reputable blogger) will bite. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Third-party validation.

Media Relations 173

Media Relations Media Pitching Survey 173

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR agencies, then, now combine the best of traditional PR with a focus on emerging trends in content marketing and social media marketing- and more.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But it never really caught on, because the market was cluttered, and there were distribution issues. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Garrett Public Relations

AUGUST 28, 2022

It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. Let’s talk about media relations.

Media Relations 98

Media Relations Media Reputation Tools 98

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What role does reputation management play for health and biotech brands?

Reputation 120

Reputation Newspapers Sports Travel 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. What’s the biggest lesson about marketing and communication you’ve learned throughout your career? How do you combat that?

Employee 174

Employee Reputation Internal International 174

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Flack's Revenge

DECEMBER 5, 2017

With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” The award is the highest honor given to a member of the PRSA Southeastern Wisconsin chapter.

Banking 96

Banking Film Transportation Financial 96

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Rock the Status Quo

SEPTEMBER 16, 2014

They wanted transformation from a mostly link building shop into a content marketing agency. Don’t be afraid to specialize and build a reputation around your sweet spot. Ahhh, if only it is that easy. It will strengthen relationships and you have a much better chance of surrounding yourself with happy clients.

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

FEBRUARY 28, 2017

See these related posts: Marketing Strategy: The Looming Knowledge Crisis. The Ability to Focus is Becoming an Essential Marketing Skill. Why Content Marketing and Public Relations Need Each Other. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 86

B2B Media Survey Advertising 86

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Eighteen years and counting here – still loving it!”

Measurement 60

Measurement Course Advertising Advertising 60

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Arrange for interviews or public speaking events and construct press releases. Organise and coordinate PR activities.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62