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Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. However, creating content during a global crisis must be handled with care. Take to social media to make a difference. Ali Grant is the founder of Be Social.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Invest In a Motivating Storyteller.

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Infographic: Do’s and don’ts for social media marketers

PR Daily

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. However, many marketers say Facebook is the best investment of their limited social media budget. .

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. SOCIAL BUZZ . Don’t forget to update your social media images as well. For PR and marketing pros, this represents a couple takeaways.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing.

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

Infographic: How to measure social media success

PR Daily

Social media is a major player for online communicators. Proving its power, however, continues to baffle many in the marketing world. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.]. These are among the many questions that must be answered before you can successfully gauge social media ROI. It shares: Set measurable goals for tracking your social media efforts.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Road to Coachella 2019, Mirrored Media with BMW i. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure.

Infographic: Facebook stats that matter for PR pros

PR Daily

How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Algorithm changes and a crowded marketplace have made it harder for content creators to break through. This infographic from Hootsuite offers stats to help guide your strategy. Learn more about how users are interacting on Facebook by reading the full infographic.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. Variety called it a “ masterful marketing stroke ,” especially considering that the game’s popularity has begun to wane. Related reading: 7 social media trends to watch out for before 2020 hits.

Infographic: A month’s worth of fresh content ideas

PR Daily

Perhaps the most daunting challenge we content creators face is the battle to consistently produce useful, compelling pieces for our audiences. Here to help alleviate that productivity pressure is an infographic found on Social Media Today , which lines up a month’s worth of content ideas for your team’s creative war chest. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Want to master multimedia storytelling? Content Recycling.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ].

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. So, when you’re posting online content, don’t just put your logo everywhere. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Many social media platforms have a timeline feature, particularly Facebook.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1. Update social profiles several times each week.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Infographic: How color changes the perception of your message

PR Daily

These are just a few of the insights in this infographic from Vowels about how color can coax an audience to change their opinion about you and your message. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. To learn more about what colors are the best fit for your branding and style, read the full infographic. The post Infographic: How color changes the perception of your message appeared first on PR Daily.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? You can view thee entire infographic here.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry? Many industries like manufacturing hold back from engaging on social networks, feeling that their field isn't a match for social media-- and maybe too unexciting. Marketing for the manufacturing industry is a specialized field, and it can be an exciting one! b2b social media

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. SOCIAL BUZZ. SOCIAL BUZZ.

Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign. According to this infographic from Review 42, only one in five marketers say they know the best way to run a content marketing campaign. Have a documented strategy for creating and sharing content.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch. However, not all content is created equal.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. If you don’t have a social media policy as well as guidance for employee posting, now’s the time to create those assets.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

How Miami International Airport reaches—and teaches—harried travelers

PR Daily

The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers. Amid this nonstop cauldron of activity, the high-flying communications and digital marketing team at Miami International Airport saw an opportunity. We’re challenged, because we basically have to humanize a building,” says Cristina Armand , digital marketing manager at Miami International Airport. “By

Infographic: Mastering the tentacles of the content marketing Kraken

PR Daily

Content marketing has become a beast. If you can tame the monster and use it to your advantage, its powerful tentacles of blogs, newsletters, social media, videos, graphics, photos, micro-sites, native ads and events can help you wreak havoc in the best way possible. An infographic from Point Visible , which analyzes 2017 content marketing trends, can steer you in the right direction. The content marketing Kraken isn’t going away anytime soon.

3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. Though traditional earned media provides opportunities for brands to insert their name into mainstream conversations, owned media has its own unique benefits. You have complete control over the message you share, and the number of platforms that can host your content is almost endless: social media, company blogs, podcasts, videos and more.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more. Consider asking your social media followers how they use your product and for their insights.

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5 ways to use LinkedIn for content marketing

PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1.

8 steps to better social media marketing

PR Daily

It’s one thing to be on social media; it’s quite another to be good at it. Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing. You’d be hard pressed to find a social media platform not banking on video as the future of content marketing.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies. Unilever’s move to implement these measures will probably garner it positive PR, as well as prepare the company in case marketing regulations are put in place. How important is social listening for your organization?

Infographic: 10 ideas for stellar marketing videos

PR Daily

It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Content marketing can be expensive, and your strategy won’t see immediate returns. However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation. For PR pros, content—especially video—is still king.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Red Robin’s social media team turned to charts when persuading consumers to order: Stay in or go out? The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. Share your thoughts in the comments or on social media with the hashtag #MorningScoop. CNBC reported : The move comes during a week that has seen a market selloff amid fears about the virus. What’s the career path of a social media communicator?

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