How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.

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Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication.

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

What happens when we look at content marketing through a PR lens

PR Warrior

If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. See infographic below for a more detailed explanation of the 5 VITAL Signs of PR). Building VISIBILITY through content.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. It starts with a social media editorial calendar. The community drives what kinds of content we post,” says O’Looney.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity.

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Infographic: Top social media trends, by the numbers

PR Daily

What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits. In 2019, that means investing in influencer marketing and social media monitoring. PR pros, too, should take advantage of these trends as they compete with marketing agencies for budget dollars.

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms.

Infographic: Your social media video cheat sheet

PR Daily

What does your audience want from video content on each of the major social media platforms? This infographic can help guide your strategy. Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants. Content marketers and social media managers must know what content will be the right fit for their audience—and for the platform that audience uses.

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process. A strong B2B content strategy goes beyond simple information; it influences audiences CLICK TO TWEET.

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How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. However, many marketers say Facebook is the best investment of their limited social media budget. .

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? What is Content Marketing? Content marketing is not self-promotional.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. SOCIAL BUZZ . Don’t forget to update your social media images as well. For PR and marketing pros, this represents a couple takeaways.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Curate content. Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. You get the chance to introduce your followers to other content creators and reach a wider audience. Create infographics.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. that looks at the state of content marketing.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing.

Infographic: How to measure social media success

PR Daily

Social media is a major player for online communicators. Proving its power, however, continues to baffle many in the marketing world. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.].

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. We've created a comprehensive list tthat will help you ace content marketing. 7 Mistakes That Harm B2B Content Marketing Success. Handpicked Related Content. Infographics.

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Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. Digital Marketing Agency.

How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Create a Content Management Strategy.

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B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? 12 Expert Tips to Improve Your B2B Content Marketing Strategy.

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8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. So, when you’re posting online content, don’t just put your logo everywhere.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. Digital communicators can relate: I have a social media joke but by the time i got approval to post it wasnt funny anymore [link].

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Road to Coachella 2019, Mirrored Media with BMW i. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure.

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs. Let’s look at the types you absolutely need in your content marketing strategy. Infographics.

Infographic: Content marketing from A to Z

PR Daily

Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. As social media platforms monkey with their algorithms, new avenues for reaching customers will appear (and disappear) every day. Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. See the full infographic here

Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. To borrow a phrase from 1980s-era marketing, content assets are more or less synonymous with the term marketing collateral. If one source doesn’t provide utility in content, another will.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic.

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Infographic: Is TikTok a fit for your brand?

PR Daily

This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. FREE GUIDE: 6 steps to crafting an internal social media plan ].

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. Top stats from the infographic include: Facebook ranks as the No.

Infographic: Facebook stats that matter for PR pros

PR Daily

How should the social media juggernaut feature in your content and messaging strategy for the coming year and beyond? Algorithm changes and a crowded marketplace have made it harder for content creators to break through.

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? If you have a decent amount of blog content, the answer is probably yes.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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Infographic: A month’s worth of fresh content ideas

PR Daily

Perhaps the most daunting challenge we content creators face is the battle to consistently produce useful, compelling pieces for our audiences. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B PR Sense

B2B content marketing without visual content has become the ignored stepchild of content marketing. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Visual content creation is easier -- and more essential -- than ever before. Why You Need to Leverage Visuals in Your B2B Content Marketing.

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