ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. And it’s well known in our industry that media coverage often begets more media coverage.)

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

B2B PR Sense

JANUARY 5, 2018

Product launch. Content marketing. Handpicked Related Content. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Handpicked Related Content. This uses your expertise and industry knowledge to establish as a leading authority and go-to pro in your industry.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Back in the day, we rented a TV entertainer or book author for a product launch.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 96

Creativity Product Launch Examples Energy 96

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.

Video 63

Video Fashion Content Marketing Product Launch 63

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed.

B2C 62

B2C How To B2B Product Launch 62

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 76

Creativity Product Launch Examples Energy 76

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! As long as you nail the message and target audience, there’s no reason why your content shouldn’t be successful.

Video 62

Video Product Launch Film Social Media 62

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

NOVEMBER 9, 2016

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. It needs to stay relevant to its content. Better Time Management.

SEO 68

SEO Writing Engineering Product Launch 68

Prohibition

NOVEMBER 10, 2021

GoPro changed the camera industry with their line of compact waterproof cameras perfect for those who love extreme sports and adventure. This effectively tapped into the brands campaign slogan throughout the festive period, whilst also making us all feel a bit emotional. GoPro – Hero 6 . Drop us a line at hello@prohibitionpr.co.uk.

Video 62

Video Sports Film Employee 62

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

DECEMBER 20, 2022

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

JUNE 14, 2016

Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered. The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator.

How To 40

How To Marketing Training Product Launch 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. However, if you do decide to create your own tech startup , you’ll need to lean on social media and PR when launching your product or service. Hosting a launch event.

Social Media 78

Social Media Strategy Media Reputation 78

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry.

Marketing 52

Marketing Analytics eBook System 52

Deirdre Breakenridge

MAY 23, 2017

So make your blog a two-for-one: a place where you can connect with and inspire others in your industry, and give your clients a little extra “love”. I’ve “covered” book releases, product launches, and restaurant openings. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

ISEBOX

JANUARY 6, 2016

Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Critical Mention

AUGUST 29, 2019

Publish Industry-Related Content. It’s no surprise that it’s great to publish your organization’s content across a variety of media sources. Nonetheless, you have to make sure you do not overshare your company-specific content. Priscilla is the marketing coordinator for Critical Mention. Build Your Network.

Company 81

Company Brand Branding B2C 81

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40