ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

B2B PR Sense

JANUARY 5, 2018

Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Social media strategy. Product launch. Content marketing. Handpicked Related Content. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods.

Social Media 78

Social Media Strategy Media Reputation 78

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. So, by sharing your campaign on social, you could attract journalists attention and in turn receive media coverage.

B2C 62

B2C How To B2B Product Launch 62

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? Who in your industry writes the most inflammatory articles?

Creativity 96

Creativity Product Launch Examples Energy 96

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

Video Product Launch Film Social Media 62

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? Who in your industry writes the most inflammatory articles?

Creativity 76

Creativity Product Launch Examples Energy 76

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership. Instagram, TikTok, YouTube or Facebook).

Instagram 52

Instagram Analytics Product Launch Retail 52

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Does your content appeal to a national, state or local audience?

Strategy 96

Strategy How To Software Media 96

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release. Increase Credibility.

SEO 52

SEO Engineering Web Trade Shows 52

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

Product Launch 85

Product Launch How To Leadership Analytics 85

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. GoPro – Hero 6 . Drop us a line at hello@prohibitionpr.co.uk.

Video 62

Video Sports Film Employee 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

JUNE 14, 2016

Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered. The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator.

How To 40

How To Marketing Training Product Launch 40

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prohibition

AUGUST 23, 2023

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Secondly, influencer marketing helps build confidence and credibility.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Critical Mention

AUGUST 29, 2019

Publish Industry-Related Content. It’s no surprise that it’s great to publish your organization’s content across a variety of media sources. Nonetheless, you have to make sure you do not overshare your company-specific content. It’s ok to add a little bit of humor within certain media channels.

Company 81

Company Branding Brand B2C 81

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Prohibition

APRIL 13, 2023

Here are five ways to repurpose your video content in 2023. Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. But not all social media platforms support long-form video content.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60