ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JULY 27, 2021

The answers ought to be familiar to anyone working in the industry and include the following: Shrinking newsrooms. Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind. Why Media Relations is Harder.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. In this interview, Erik discusses moving from one media world to the next. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Agreeing to an interview and then becoming a no-show. I asked Lin if she’d answer a few questions, and she agreed; read on for the Q and A: Journalists have called PR the Dark Side, now quite a few wear both hats. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How has the PR industry changed since you first started? Where do you think the PR industry is headed? How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 69

Marketing Content Marketing Sports B2C 69

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

MARCH 10, 2019

Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. content marketing (64%). white papers (36%).

Survey 98

Survey Media Relations Corporate Communications 98

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Burrelles Fresh Ideas

JUNE 27, 2023

Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. This should probably go unsaid by now, but many journalists and readers access news content on their smartphones or tablets. Mobile-friendly Formatting : Optimize your press release for mobile devices.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Where to start: Seth Godin - This Is Marketing, Nov.

Marketing 74

Marketing Conference Content Marketing Agency 74

Buzzstream

MAY 2, 2024

Use a Media Database to Find Reporters and Journalists Media databases are the most obvious starting point for finding journalists in your industry. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information).

Digital PR 62

Digital PR Report How To Pitching 62

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Performance has to come first, with the chance of winning industry awards far behind. People are still people.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. If you have a CEO who can slam dunk every interview, good for you. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 46

Financial Banking Content Marketing Writing 46

Cision

APRIL 6, 2016

Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. And so it is with great pleasure, I bring you another edition of the Off Script interviews series.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

OCTOBER 21, 2014

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. Big companies do the Twitter; dabble with the rest.

Social Media 117

Social Media Study Blogging Company 117

ReimaginePR

SEPTEMBER 5, 2016

But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

Writing 192

Writing Communications Marketing B2B 192

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. It prefers live TV interviews (vs. When Journalism Fails to Deliver (May 2016). I think not.

Journalism 28

Journalism Guidelines Government Training 28

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Being an influencer means you need to be on top of a lot of trends affecting your industry. Today, she shares her knowledge on the influencer marketing landscape. Q: What’s your definition of an “influencer?”.

Storytelling 106

Storytelling Technology Course Privacy 106